The Year-End Trade Show Booth Tune-up Guide
The end of the year often serves as a time to analyze the performance of your marketing initiatives over the past year, while strategizing and defining goals for the next. One of the year-end assessments to complete is evaluating the condition of your trade show exhibit. Not sure where to start? Use this guide to walk you through the proces letting the display professionals inspect the display for you. They have experience working with the materials and know what repairs will need to be made.
- If you decide to go through the materials yourself, have a notebook and pen handy. Makes notes of everything that you are checking, whether it is damaged, missing or in perfect condition.
- Allow yourself enough time before the next trade show to thoroughly inspect the display, in case repairs are necessary. This will help you avoid rush charges to fix it at the last minute.
- Look over all of your shipping cases and totes. If you have a rolling case, make sure that all of the wheels are in tact. Check the locks and make sure that they fasten tightly.
- Assemble the display as if you were at a show. This is the best way to tell if something is missing, broken or damaged.
- Check the hardware for any damage. Probe the frame for any broken parts, loose hinges or screws, dents, scuff marks and other signs of damage.
- Inspect graphics thoroughly for any damage, such as deep creases, staining or scuff marks. In most cases, graphics can be cleaned fairly easily.
- Plug in any lights to make sure that they work.
- Check all accessories that travel with the exhibit for possible damage.
- Evaluate your graphics and decide if they need to be updated. Are they severely damaged? Do they match your current branding? Is the text outdated? Has your product line changed since the graphics were produced? Would the images still look exciting and contemporary to attendees on the show floor?
- Take some time to reflect on your last trade show season. Identify what went well and what could be improved upon. While this may or may not lead changes with the display itself, it will help you plan your trade show strategy for the coming season.
Inspecting and examining your trade show display as a part of your year-end activities will enable you to be better prepared for 2013 trade show season.