It’s a common perception that in order to make money you must first spend money. And even though often times this is true, we have found a few ways around it. Here are some tips that will help you market your company for no cost at all!
Network– you’ve heard it before, networking is essential to business growth. Everywhere you go is a potential networking opportunity, which means free marketing for yourself as well as your business. Think outside the box and try new places. Look on eventful.com under conferences, learning, organizations, or any other categories for upcoming events in your area.
A great place to start is by volunteering. Not only will you be giving back to the community (which should, of course, be the number one reason for doing it) but you will also be meeting new people, which could lead to valuable business connections. Check out volunteermatch.org for local volunteer opportunities.
Use Social Media Sites– there are so many free social networking sites full of people looking to build business connections, just like you. Facebook and Twitter are good, but LinkedIn is a business networking website that declares its “mission is to connect the world’s professionals to make them more productive and successful.” Check out these sites to get the most out of LinkedIn for your business:
Be an Expert– write a blog on your topic of expertise, comment on other blogs, and volunteer to be a speaker to get you and your business out there. A really great way to generate publicity is to become a media source for reporters. There is a very useful website that will match you up with a reporter helpareporter.com.
Other free/low-cost opportunities–
- press releases (check out this site for tips)
- donating your services to a good cause
- client testimonials on website
- YouTube video
- respectable, accurate presence on Google Maps and other free reference sites
Do you have any free marketing tips?