4. Your booth isn’t drawing in customers.
A sure sign that your exhibit needs some redesigning is when you notice show attendees walking right past your booth without even taking a second glance. With any trade show display, you only have 3 seconds to grab your audience’s attention so it’s important to ensure your exhibit is going to make a strong visual impact. If you’re unsure of what exactly you need to change, then you may want to consult with your trade show display company to ensure your next event is a success!
5. The exhibit you have is too small or the traffic flow isn’t working.
Your booth may turn away potential customers if it appears too crowded. You should allow space for visitors to view your products without bumping into each other. This was all help increase your traffic flow as show attendees will be able to easily navigate your booth.
6. Your trade show booth can’t accommodate the technology you’d like to use.
Technology is always a great feature to include in your exhibit to peak interest from attendees and help you stand out against your competition. Some of the more common options include product videos, computers with interactive touch screens, Wii gaming systems or even photo booths. Incorporating interactivity into your booth is a great way to gain interest in your products or services and help generate leads.
Source: Kelli Cathelyn, The Trade Show Network Marketing Group