Trade Show Floor Invasion: Here comes the iPad!

Even if you don’t own one by now, I’m sure you’re well aware of the iPad. The portable tablet is currently one of the most popular products on the technology market. Boasting a large array of features and apps that allow the device to serve as a useful resource in almost any situation, it is obvious it wouldn’t be long before the iPad invaded the trade show floor. During his visit to the 2011 Exhibitor Show in Las Vegas, Troy Stover, our operations manager, also noticed a “sea of iPads” being used by both exhibitors and attendees alike.

Whether you are an Apple advocate or not, here are 5 great reasons why the iPad makes an excellent tool on the trade show floor:

1. On the Go Product Demonstrations

Unlike laptops, the iPad is extremely portable and can be used virtually anywhere. The tablet has an 11-12 hour battery life, which gives it more than enough working time for an all-day show. The touch screen allows for interactivity with prospects and the bright, crisp display serves as a great visual sales tool.

2. Go Green Literature Display and Distribution

By displaying literature and other sales related information in a digital format, you’ll save money on handouts that are rarely read by prospects and often just thrown out. You can also email prospects demos and marketing material immediately after meeting them, rather than give them printed materials.

Using an iPad on a stand creates a “kiosk” that will allow prospects to read detailed information or watch promotional videos.

3. Branding Opportunities Galore

Sponsors have the ability to brand their logos on iPad cases and can even feature logos on trade show specific apps. There is a lot of screen real estate for including innovative sponsorships.

4. Promotions, Giveaways, Raffles

Offering a game that allows your visitors to win a prize on an iPad is a great way to draw traffic to your booth. Random digital prizes such as special coupons can be transferred and used with an iPad.

5. Lead Retrieval

The iPad’s touch screen, advanced capabilities, vivid LED-backlit IPS display and expansive onscreen keyboard are perfect for lead retrieval, surveys and product demos. iLeads is the first lead retrieval app on the market as well as the recipient of the 2010 Breakthrough Award from TSEA. It was developed in response to complaints about traditional lead retrieval, more specifically barcodes and unqualified lead lists.

Using the easy touch screen display, exhibitors can enter attendees’ badge numbers, and then have the option to add a note, qualifier or take a survey. The app allows the user to capture qualify trade show leads anywhere and anytime, on the show floor, at parties even at the airport.

SOURCE: Joyce McKee,

For more information on the iPad, visit

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