Are You Being Lazy on LinkedIn?

LinkedIn has become a popular social media asset in the online business world. An increased number of business owners and employees alike are building profiles and becoming more involved with this powerful networking tool. Unfortunately, most of these people don’t realize they’re at risk of missing out on the full value of this social networking platform.

This risk stems from the simple act of being lazy on LinkedIn. Many people are guilty of this. This isn’t an attack on anyone, but if people are spending a lot of time establishing a presence on LinkedIn, why not use the tool productively and regularly to get all the benefits?

Here are 6 signs that you are being lazy on LinkedIn:

1. You send generic LinkedIn connection requests

By sending a generic LinkedIn request, you’re requiring the invitee to figure out who you are, if you have something in common or if there’s any relevant reason to add you to his or her connections. This has lazy written all over it. If you truly want to connect with a vital prospect on LinkedIn, send a nice personalized connection request explaining how your future connection will be mutually beneficial.

2. You neglect to add a good photo to your profile

Your LinkedIn photo is an important way for connections to identify you. While some people make a conscious decision not to add one due to either a security or privacy issue, there are very few good reasons to skip adding a photo on LinkedIn.  Others make the mistakes of using bad photos. These include photos taken from 100 yards away, group shots and photos from ten years ago.

3. You provide vague recommendations for others

If someone asks you to write a recommendation, try to write a good one.  Use specific examples of his or her work and more importantly, the impact this individual has had on you, your career or your company. If you can’t think of something great to say, ask the person you are recommending for a few ideas like projects or results you can highlight.  Just make sure what you write is true or else your credibility will be questioned.

4. You join groups then promptly ignore them

There are some great groups on LinkedIn. You can pick up new ideas, meet great people and share your story. However, this only happens if you actually participate. Many people simply add groups and never engage with them. The best thing to do is start with five, establish yourself, and then add more if you feel you can devote time to them.

5. You don’t have enough connections

The purpose of LinkedIn is to create a network consisting of old and new potential. You then have the opportunity to enjoy the explosive nature of now being linked to an extensive community of prospects and leads. If you have less than 100 connections, you are missing out on the great value that Linkedin provides. Everyone knows (or has worked with) 100 people. Get started today by sending out five connection requests and repeat this daily to gradually build your network.

6. Your last status update was July 5 . . . 2010

Updates to your profile remind people that you are still active. Updating your profile all across the social web is a good idea, but on LinkedIn, it’s a great idea. You can share content from Twitter by using #in within your tweet to make it easier. You can also like, comment on or share an update from someone else.

No matter how you score, stay focused on this great tool and don’t let your hard work up to this point go to waste!

SOURCE: Tim Tyrell-Smith, TimsStrategy.com

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