A New Year = New Opportunities!

With this year coming to an end, now marks a perfect opportunity to look back on the past 12 months and reflect on the accomplishments, both big and small, that allowed us to prevail on both a personal and business level.

While a rewind of our past year’s hard work and success should give us a sense of pride, we should also use it as a reminder that there’s always room to grow and better ourselves alongside the brands we represent. While we all visualize monumental success for our companies, we need to realize that smaller attainable goals are the building blocks to success.

All too often, we tend to “shoot for the moon when a few stars would do nicely.”

This coming year, try to confine your resolutions to areas that are manageable. They don’t have to be large projects. Believe it or not, taking care of a few small areas will produce big results in your overall operation.

Here are three resolutions that are both realistic and manageable for just about any company:

1. Resolve to develop a written marketing and/or business plan, if you don’t already have one. It doesn’t have to be lengthy or scholarly. It needs to be simple enough for someone else to understand it. You wouldn’t leave on a trip to a new territory without a map, so why not give your business the same edge?

2. Resolve to get help when you need it. For many of us touched by the entrepreneurial spirit, it is often difficult to call for help. We seem to see it as an admission of failure. Most of us are great at preaching “teamwork” to others, but we seem to forget that we also need teammates.

3. Resolve to “get out of the box”. Are you operating under the premise of “that’s the way we’ve always done it”? All too often, we become paralyzed by our own habits. It’s time to break those old chains! Make a real effort to introduce new methods and fresh thinking into your daily routine, both business and personal.

Last but not least, resolve to evaluate your progress throughout 2012.

Happy New Year!

SOURCE: Jim Lynn, showsell.com

Yes, You Still Need Business Cards

In these days of iPhones and e-mail contact lists, the humble paper business card may look like a relic, but if you think passing them out will signal you as hopelessly behind the curve, you would be mistaken.

In a world where so much communication happens electronically, the business card remains a valuable, tangible way to promote yourself and your company. The key is to produce cards that are memorable and informative, ones that can instantly sum up your brand in a glance.

While social media may get all the press hype, the vast majority of business interaction in this country still takes place face to face. Most business owners still interact with potential customers and partners personally at trade shows, networking events, dinners or informal social gatherings.

In all those instances, exchanging business cards remains a primary way to formalize your interaction. It helps the person you’ve met remember your name and the name of your business. In the best-case scenario, the person you meet keeps your card and adds you to their list of contacts, either by putting the card in a Rolodex or scanning it into an electronic database (the card itself will probably get tossed, but by then it has served its purpose). Either way, the card helped cement you and your business in the mind of the person you met.

Business cards may be a tried-and-true marketing device, but that’s not to say they haven’t changed with the times. The key is to keep your cards looking up-to-date but not overcrowded. Cards these days cram ever more information into a small space — in addition to the company name, address, phone number and email address, some people are adding their company’s website, Facebook fan page link and Twitter stream. The result is usually a visually confusing mess.

If you are active in social media, a better bet is to simply list your website. Then, on your site, add prominent links to social-media sites visitors can quickly access if they’re interested.

The days when your color choices were limited to white or cream are also long gone. Nowadays, cards come in full color, many with photographs, which can unfortunately lead many businesses to overcrowd their cards with logos and pictures. When designing a business card, think of it as a miniature introduction to you and your business. If you want to present yourself as innovative and forward thinking, then your card should be designed with a modern font and color palette.

By contrast, a simple, two-color business card sends its own message: that you and your company are traditional and no-frills. Even so, the card should include the standards of your e-mail address and website. Although creative types may be tempted to make their cards stand out by using nontraditional materials or shapes, make sure the finished product still fits easily into a standard wallet pocket. Also, avoid glossy paper, which makes it difficult for someone to scribble a note on the back.

Remember that business cards are not supposed to be hoarded and admired in private. Get in the habit of handing them out, which is easy if you have one you want to show off.

SOURCE: Elizabeth Blackwell, TheStreet.com