Social media is a cost-effective way for a business of any size to interact with customers. Sites like Facebook and Twitter can also be used to give a firm an edge when exhibiting at a trade show. Here are some tips for using social media to drive traffic to your trade show booth:
- Create a Facebook fan page and encourage attendees to “Like “ your business. You can tie this in with a giveaway or contest to increase participation.
- Use Twitter to give teasers about what to expect from your booth. Include one enticing tidbit per tweet, and include things like giveaways, contests, show specials, any entertainment, etc. Make sure to vary your teasers to sustain the excitement.
- On Twitter, use the hashtag (#) for your show when posting tweets related to the show. An example of what a hashtag looks like is #tradeshow. By placing the hashtag at the end of your tweets, your tweet can be viewed by attendees of the show, who have filtered tweets by the hashtag.
- Use Facebook and Twitter to post pictures from your booth at the Trade Show. Posting on Twitter will allow real time images and up to the minute updates. Facebook will create an album, where your photos can be viewed in the future.
- Use Twitter and Facebook to post any “breaking” news from the Trade Show for clients who could not attend
- Use Pinterest to post pictures from your booth. You can link your Pinterest account to both Twitter and Facebook, so you can reach out with photos through three social networks at once!
- Blog about our exhibit both pre-show and post-show. This will create a buzz around your display, but also invite feedback and keep those clients who were unable to attend in the loop with any news.
Using social media as a part of your trade show toolbox with not only get the word out about your booth, but also portray your company is up to date with current trends, as well as innovative. However, like other forms of pre-show and post-show marketing, it is essential to be proactive in advertising your display to get the most out of your social media promotional materials.