Out with the Old… In with the New [Website]

FB Displays & Designs New Homepage
FB Displays & Designs New Homepage

After many months of research, planning, design & coding, we, at FBD2, are very excited to announce the launch of our new website!

The new site is now live and is located at the same address, http://www.displaysanddesigns.com. We’re happy to share this new design with you, and hope that you will take time to visit & enjoy all the changes.

Our process of creating the new website started several months ago, when we defined our goals and how to best achieve them. Here are a few examples of this effort and what strategies we employed:

 

Results-Oriented

Our top priority for the new layout of our website was a design that allowed our clients the ability to easily find display solutions to meet their individual needs. To this end, we retooled the most prominent section of our website, creating the “Display Solutions” page, with subsections that focus on the priorities and needs for exhibiting at trade shows and recruiting fairs, in museums and outdoor events. We concluded that by showing examples of the most relevant designs, our visitors will have the best possible experience.

 

Engagement

Another significant area that needed improvement was providing a more engaging and rewarding experience for our visitors. To achieve this, we curated content that appears at the bottom of many of the pages, pointing visitors to additional articles or actions that may be of interest to them. In addition, we tried to use a greater proportion of “real life” photos to show how the displays we produce actually appear on the trade show floor, in a museum and at an outdoor event.

 

Simplicity

After we addressed our major goals, we focused on improving the site as a whole. We felt that our old website had become cluttered, suffering from a lack of focus. To correct this, we pared down the extraneous pages on our site, and streamlined our menu whereby all visitors can reach the content they’re looking for in two-or-less clicks/taps.

 

Quality Content

Simplifying our site was not enough by itself. We had to make sure the information presented would be the most helpful to our current & potential clients. We decided to remove large portions of complicated text and small, ineffective icons. These have been replaced with larger, more visually appealing images and descriptions that are more direct and succinct.

 

Although our everyday focus is on the design & production of trade show displays, our design team is experienced in a variety of graphic design services, including creating logos/branding, brochures, and in this instance, web design. As these services are completed in-house, the same quality and attention to detail that goes into our displays is carried through to all our design projects.

Ultimately, it is our hope that you find this new site more engaging. We think we have met that goal, but we would love to hear your feedback! If you think there are pages/areas that could be improved, or if there are topics you would like to learn more about, please leave a comment below!

 

 

FB Displays and Designs trade show display

Our New, Crowdsourced Design

Our 4 Final Concepts for Our New Trade Show Display
Our 4 Final Concepts for Our New Trade Show Display

 

We at FB Displays & Designs recently had an opportunity to interact with our clients in a unique way. In preparation of our participation at a few trade shows, our creative team (which is all of us) wanted new graphics to be used on one of our trade show displays. After several weeks of brainstorming & designing, we came up with ten concepts. Over the following week, we narrowed it down to four contenders. We came to the conclusion that everyone on our team liked all four finalists. With only a week until our first event, what were we to do?

 

This is where our story takes a creative twist: we decided to crowdsource our decision.* We sent an email to all of our clients & posted a poll on our social media sites, inviting our clients & followers to vote for their favorite concept.

 

We were pleasantly surprised by the high participation rate from our fans. In the end, there was a clear winner, (Design #1,) which we produced straightaway. Here’s how the vote totals broke down:

 

Design #1: 55%

Design #2: 17%

Design #3: 17%

Design #4: 11%

 

While Design #1 was the crowd favorite, #’s 2, 3 and 4 received the most passionate responses, including the following:

 

“For me # 4 is your best bet. It’s the most arresting/cool/ “check this out!” display in my opinion. And the words are not fighting with the background.”

 

I can’t automatically put 2 & 4 in a category or stereotype them because though my mind may try to find a file for them…when it can’t…I have to stop to think about what does this mean. My favorite is 2- just more gusto, spunk and power.”

 

We are thrilled to report that our experiment was a success. The amount of votes we received exceeded our expectations, and the feedback was an added bonus. And the rest, as they say, is history. At the SBA Expo on May 13th, we unveiled our new trade show display as chosen by our wonderful fans.

 

FB Displays Trade Show Booth
Our New Trade Show Display

 

 

Do you have an interesting story to tell us about your own design experience? We’d love to hear it-Please leave a comment, below. And to see more designs created by our team, visit our project gallery.

 

* Trained professionals performed this stunt. Don’t try it at home.

 

Written by Bill Henecke, Graphic Designer for FB Displays & Designs, Inc.

FB Displays and Designs trade show display

Use Words to Attract your Audience

Use Words to Attract your Audience to your Trade Show Booth

Every word can have a positive or negative impact on your marketing efforts, especially at trade shows… whether you are creating large graphics, sales material, pre-show marketing campaigns, or talking directly with a prospect.

Since exhibitors have less than 6 seconds to attract attendees to their booth, consistently choosing the “right” words becomes very important.

Below are a few proven marketing words to help you communicate more effectively and accomplish your goals at your next trade show.

#1: “YOU”

This is one of the most important words. Using the word “you” makes it easier to connect to your target audience and draw a direct line from your products/services to how they can provide a solution to your potential clients.

Selling is never about products or services.  It’s about the benefits that are meaningful to your target audience.

#2: “SAFE”

Whether you are dealing with money, health, personal well-being, technology or manufacturing, touting the safety of your product or service is important.

Potential clients do not want to take high risks to address challenges or needs with which they are already dealing. They want a trustworthy, easy solution so they can stop worrying.

#3: “RESULTS”

It is important for prospects to connect your product or service with the results they are hoping to achieve.

Prospective buyers are looking for one thing: Results. You must communicate the results your products/services provide in all aspects of trade show marketing.

Although these three words are simple on their own, by adding them to a well-constructed message on your display graphics, in  your pre and post show marketing communication, on your sell sheets, and in verbal interaction with attendees, conversion rate and ROI will definitely improve.

Good luck!

Written by Francine Brooks, President of FB Displays & Designs, Inc.

Would you stop at your own booth?

Boost the “Curb Appeal” at your next trade show!

Photo courtesy of Flickr
Photo courtesy of Flickr

Have you ever thought about the similarities between the “curb appeal” of a home that’s for sale and that of your trade show booth? In both instances, the first impressions that newcomers have are crucial in determining whether they will stop, learn more and ultimately, if they will buy.  Attendees at a trade show are going to make judgments about your company & products, based on your booth’s curb appeal (or lack thereof…) before they ever talk to you.

Here’s some familiar advice for increasing the curb appeal of a home, translated into ideas for success at your next face-to-face marketing event.

  • “Have a welcoming entryway” – Just as you want guests to feel welcome in your home, you want attendees to feel the same in your booth. Visitors are more likely to enter a warm, inviting environment. Adding greenery/ potted plants & having professionally dressed staff will help with visual appeal.  Also, as a general rule, you want at least 60% of the frontage open to avoid a perceived barrier to entry.
  • “Keep it bright” – Lighting along the outside of a house enhances architectural elements, adding a decorative touch.  Lighting in your booth ensures that your display is prominent & can be used to focus attention on specific messages.
  • “Put on a fresh coat of paint” – Sometimes, a new coat of paint can help a house that feels ordinary or dated.  Similarly, updated graphics could help to draw attention to your booth and better communicate your messaging.
  • “Cut back on clutter” – Having too much clutter in a house, or trade show booth, creates visual noise that distracts prospects & keeps them from focusing on the benefits you’re trying to convey.  Organize your literature & samples, and try to have at least 60% of the floor space unoccupied so your area won’t seem cramped.
  • “Keep it clean” – Dust & dirt in a home make potential buyers wary of other kinds of neglect in the property. When you keep the elements of your display clean, free of dust & visually appealing, the “take away” for attendees will be that your company knows how to handle the small details.

    A booth with curb appeal
    A booth with plenty of curb appeal
  •  “Be in a great neighborhood” – While most homeowners can’t choose where their property is located and can’t influence how neighbors maintain their homes, you-as an exhibitor-can select where your “real estate” will be. Opt for a booth space in a section of the hall that will have good traffic throughout the show. If you’ve been to this particular show before, choose to be near neighbors who do not have loud/distracting displays, and stay away from those who construct displays that will block attendees’ ability to see you when walking the aisles.
  • “Cut the grass” The ultimate tip for improving curb appeal is to keep the lawn in pristine condition. At a show, your choice of flooring and how well it is maintained will tell the client something about you. Choose a color/material that matches well with your graphics and pick something that’s comfortable to stand on. (Clean/vacuum the floor as needed.)

Focusing on these improvements before your next show could help boost the number of attendees that stop, and at the end of the day, the number of leads you walk away with.

We did our homework on curb appeal at the Advice section of Realtor.com.

What ideas do you have to impact the curb appeal of a trade show display?  We welcome your comments, below!

Keep It Simple – Combine Trends for Greater Efficiency!

Written by Guest Contributor – Hendrik Lenze, Director of Business Development for Nomadic Display

Combining Current Industry Trends for Trade Show Success
Photo Courtesy of Nomadic Display

In the “portable exhibit” world, Nomadic Display continues to see three major trends:

  1. Tension Fabric Displays’ rise in popularity
  2. iPad/tablet integration into booth designs
  3. Portability combined with “functional” needs

With these industry trends in mind, let’s take a closer look at these aspects of your trade show / exhibiting mix-

Tension Fabric Displays

Whether it’s for an event or trade show, graphics digitally printed on tension fabric can be seen on everything from hanging signs to backdrops & counters.  Rapid growth in the popularity of tension fabric displays in recent years is likely due to key advantages such as:

  • Fabric graphics deliver high quality, continuous-tone images in a vivid range of colors.
  • Fabric graphics are durable and easy to maintain. They don’t ding or dent. They are fade resistant and machine washable.
  • Fabric graphics are lighter in weight and ship compactly which helps reduce storage, transportation and handling (aka drayage) costs.

For a purely graphic backwall, nothing beats combining tension fabric with a pop-up for the ultimate in portability and speed. Our popular FabriMural display offers lightning fast set-up because the graphics travel pre-installed on the frame. Just pop it up and it’s ready to show.

iPad/Tablet Integration

More & more, exhibitors are leaving their printed literature at home, shifting instead to iPad/tablet integration for customer interaction, lead capturing & literature distribution.  Some of the reasons for this include:

  • Desire to be “green” ‐ Fewer resources used by reducing and/or eliminating printed pieces.  (And a smaller “carbon footprint” resulting from shipping less collateral to and from the show.)
  • Potential to save money and materials from having fewer printed pieces that will need to be discarded once they become outdated.
  • Flexibility to update messaging as quickly as your business or industry changes.
  • Information can be fed instantly to your sales network with up‐to‐date materials to begin selling/promoting immediately.
  • Collecting & managing leads electronically means ease of data manipulation and following up after the show

If you’re already using an iPad in your booth, consider investing in the amazing “Media on Demand” App and enjoy a higher return on your investment.  This app is customizable to display your brand, manage your sales literature, and allows you to view product photos/videos, technical specifications & promotions as well.  You can capture leads & email PDFs directly to your customer from within the app.

Portability (Here’s where we bring it all together)

For those of you already familiar with the FabriMural display, you may know about the RollOne storage case, which can convert to a display counter featuring matching graphics.  You can now take that a step further by utilizing the new iPad counter-top. Cleverly inset portrait or landscape into the counter-top, an acrylic shield provides security during show hours while offering cut-outs for access to all the tablet control buttons.  To ensure continuous power to the tablet, the cord can remain in place while secured into the counter-top.

By making the most of these concepts you can look forward to a display design that is cutting edge, while still being simple to ship & easy to set up. Please contact the staff at FB Displays & Designs, Inc. in order to find out more about The Nomadic Display FabriMural, iPad counter-top upgrade or the “Media on Demand” application.

Trade Show Trends of 2013

Photo Courtesy of Troy Stover
Photo Courtesy of Troy Stover

Once a year, trade show professionals assemble in Las Vegas for the industry’s leading conference and exposition, Exhibitor. Professionals in the trade show business have the opportunity to attend seminars, touch base with current suppliers, learn about new products, network and look into the future of trade show marketing.

Our operations manager, Troy attended Exhibitor2013 this year and returned to the office with some fresh ideas. Based on his observations from the show floor, there are 4 major trends this year in the trade show world. 

  • Interactive technology: If you were looking for a keyboard at Exhibitor, you would have been disappointed, as there were none to be found. The importance of technology of the show has increased significantly due to both the rise of social media and advances in touch screen technology.  Touch screen technology is being integrated into the displays themselves by way of large screens, into the staffers conversations with potential clients with tablets, and throughout the attendees’ experience via mobile devices. This is no different with our clients. We recently created a display for biomedical waste company BioServ that included 2 iPad stands. One iPad station will be used to run an E-procurement demo, while the other station will run a virtual golf game.
  • Fabric graphics: Fabric graphics have become the preferred graphic medium of choice, thanks to the emergence of dye sublimation (or dye sub) printing. Dye sub provides display manufacturers the opportunity to produce a high quality graphic at a lower price. Dye sub graphics also save exhibitors a considerable amount of money on shipping and repair costs, since fabric is lightweight, easy to transport, very easy to clean and less vulnerable to irreparable damage.  We have seen many of our clients move towards using fabric in their displays, including Curbell Plastics and Softlips.
  • Creating an environment vs. fabricating a display: Exhibit designers are focusing their attention on creating an experience at an exhibitor’s booth.  Display professionals have been taking a more holistic approach to exhibit design and using every tool at their disposal to create an ambiance that both engages attendees and represents the exhibitor’s branding.
  • Relaxation of booth staff uniforms:  Companies are moving away from mandating that booth staff wear the traditional suit at the company booth. Many exhibitors are choosing more “inviting” attire that helps create the feeling that staffers are approachable.  Many exhibitors have a staff uniform that is reflective of both their industry and the brand itself. For example, attendees at high-tech shows are often dressed casually and the expectation is that booth staff will be dressed casually as well.

Just like every other marketing channel, the trade show industry is constantly changing in response to advances in technology, product development and improvement efforts, and shifts in marketing ideologies. The major trends for 2013 reflect changes that are aimed at increasing attendee engagement and creating an inviting experience for attendees universally.

The Benefits of Buying an “Experienced” Display

LocalEdge

Purchasing a trade show display requires a significant investment of both time and money. If you are on a tight trade show budget but still want to make an impressive appearance at your next show, consider buying an “experienced”, or used, display. Here are some benefits associated with purchasing a pre-owned display:

– Buying a used display is very economical and cost-effective. Pre-owned displays allow you to create a striking trade show exhibit at a fraction of the cost of buying a similar system brand new. “Experienced” displays are often greatly discounted and are usually in great condition.

-A used display is essentially a recycled display. A pre-owned exhibit’s carbon footprint is much smaller, since fewer resources are utilized to produce and ship the recycled system.

-Used hardware may be covered under a warranty. Before finalizing the purchase of a pre-owned display, ask what type of warranty, if any, covers the display. Also ask the seller how repairs should be handled in the future and whether replacement parts can be procured.

– Shipping costs are considerably less when purchasing a pre-owned display. Shipping costs for a new exhibit generally apply from the point of origin (where the exhibit is manufactured) to the address where the final product is sent. Since an “experienced” display is usually housed at the display professionals’ office or warehouse, as opposed to the manufacturing location, the display will travel a shorter distance to reach its final destination, meaning lower shipping costs.

Pre-owned displays can be a fantastic solution for any company looking to create an astonishing trade show environment affordably. The benefits of choosing an “experienced” display include discounted pricing, the ability to recycle a display in good condition, the possibility of warranty coverage and reduced shipping costs.