Trade Show Booth Rental 101

A great example of a trade show booth rental
A great example of a trade show booth rental

Renting a trade show display is an increasingly popular way to make your presence known at an exhibition.

In recent years, more & more of our clients have been interested in the option to rent a trade show booth.

Reasons why you might need a trade show booth rental include:

  • You’re exhibiting at more shows than you have displays available
  • You have a display that can’t be repaired in time
  • You exhibit at trade shows too infrequently and prefer to rent
  • You want a new look each time you attend an annual show
  • You need a professional look, but don’t have the budget to purchase

No matter the reason, renting a trade show booth allows you to have the professional look you require without all of the usual expenses of ownership. These can include warehousing & storage, as well as regular maintenance.

Here are some thoughts you should keep in mind when considering a trade show exhibit rental:

  • The size of your tradeshow booth space-

While it might seem obvious, it is important to think about the area you will have at the show.  Certain display systems are more appropriate than others in either large or small footprints.

  • The rules set by show management-

It is important to consider the amount of time it will take to install your booth compared to the official setup & teardown hours assigned by the managers of the trade show.  If the time allotted for installation is short, an uncomplicated system would be best.  In addition, you should look at the booth height limitations in the exhibitor’s manual and choose a booth that will comply with those rules.

  • Creativity in design-

Use this opportunity to show some creative flare with artwork that will grab attendees’ attention.  This may be a great time to test a more daring concept than what you’re used to!

  • Consider a hardware system that’s new to you-

Especially if you will be in the market for a new display system in the near future, it might make sense to try out new hardware you are unfamiliar with.  (Who doesn’t like to “try before you buy”?)

  • Be flexible-

Since you will be working with your trade show design company and utilizing their rental inventory, be as flexible as possible with your criteria for choosing a display system.  There will likely be some traditional as well as trendy options available.

  • Usability of graphics-

While you may only be exhibiting with this arrangement one time, it would be helpful to design the graphic elements in your booth so that they can be re-used in future displays, on other display systems you already own, in your showroom or in your lobby.

  • Length of rental-

Pay close attention to the installation & dismantle dates for your trade show and make sure the length of your rental allows enough time to ship the display to and from the show.

  • Options-

In addition to the display itself, you can usually rent many items to enhance your booth such as lighting, flooring & furniture.  Renting allows you to have high quality pieces in your booth without breaking the budget!

Now that you’ve considered exhibit rentals, take a look through our other blog entries for more tips.  If you have a suggestion to share, please leave it in the comments, below!

Keep It Simple – Combine Trends for Greater Efficiency!

Written by Guest Contributor – Hendrik Lenze, Director of Business Development for Nomadic Display

Combining Current Industry Trends for Trade Show Success
Photo Courtesy of Nomadic Display

In the “portable exhibit” world, Nomadic Display continues to see three major trends:

  1. Tension Fabric Displays’ rise in popularity
  2. iPad/tablet integration into booth designs
  3. Portability combined with “functional” needs

With these industry trends in mind, let’s take a closer look at these aspects of your trade show / exhibiting mix-

Tension Fabric Displays

Whether it’s for an event or trade show, graphics digitally printed on tension fabric can be seen on everything from hanging signs to backdrops & counters.  Rapid growth in the popularity of tension fabric displays in recent years is likely due to key advantages such as:

  • Fabric graphics deliver high quality, continuous-tone images in a vivid range of colors.
  • Fabric graphics are durable and easy to maintain. They don’t ding or dent. They are fade resistant and machine washable.
  • Fabric graphics are lighter in weight and ship compactly which helps reduce storage, transportation and handling (aka drayage) costs.

For a purely graphic backwall, nothing beats combining tension fabric with a pop-up for the ultimate in portability and speed. Our popular FabriMural display offers lightning fast set-up because the graphics travel pre-installed on the frame. Just pop it up and it’s ready to show.

iPad/Tablet Integration

More & more, exhibitors are leaving their printed literature at home, shifting instead to iPad/tablet integration for customer interaction, lead capturing & literature distribution.  Some of the reasons for this include:

  • Desire to be “green” ‐ Fewer resources used by reducing and/or eliminating printed pieces.  (And a smaller “carbon footprint” resulting from shipping less collateral to and from the show.)
  • Potential to save money and materials from having fewer printed pieces that will need to be discarded once they become outdated.
  • Flexibility to update messaging as quickly as your business or industry changes.
  • Information can be fed instantly to your sales network with up‐to‐date materials to begin selling/promoting immediately.
  • Collecting & managing leads electronically means ease of data manipulation and following up after the show

If you’re already using an iPad in your booth, consider investing in the amazing “Media on Demand” App and enjoy a higher return on your investment.  This app is customizable to display your brand, manage your sales literature, and allows you to view product photos/videos, technical specifications & promotions as well.  You can capture leads & email PDFs directly to your customer from within the app.

Portability (Here’s where we bring it all together)

For those of you already familiar with the FabriMural display, you may know about the RollOne storage case, which can convert to a display counter featuring matching graphics.  You can now take that a step further by utilizing the new iPad counter-top. Cleverly inset portrait or landscape into the counter-top, an acrylic shield provides security during show hours while offering cut-outs for access to all the tablet control buttons.  To ensure continuous power to the tablet, the cord can remain in place while secured into the counter-top.

By making the most of these concepts you can look forward to a display design that is cutting edge, while still being simple to ship & easy to set up. Please contact the staff at FB Displays & Designs, Inc. in order to find out more about The Nomadic Display FabriMural, iPad counter-top upgrade or the “Media on Demand” application.

Trade Show Floor Invasion: Here comes the iPad!

Even if you don’t own one by now, I’m sure you’re well aware of the iPad. The portable tablet is currently one of the most popular products on the technology market. Boasting a large array of features and apps that allow the device to serve as a useful resource in almost any situation, it is obvious it wouldn’t be long before the iPad invaded the trade show floor. During his visit to the 2011 Exhibitor Show in Las Vegas, Troy Stover, our operations manager, also noticed a “sea of iPads” being used by both exhibitors and attendees alike.

Whether you are an Apple advocate or not, here are 5 great reasons why the iPad makes an excellent tool on the trade show floor:

1. On the Go Product Demonstrations

Unlike laptops, the iPad is extremely portable and can be used virtually anywhere. The tablet has an 11-12 hour battery life, which gives it more than enough working time for an all-day show. The touch screen allows for interactivity with prospects and the bright, crisp display serves as a great visual sales tool.

2. Go Green Literature Display and Distribution

By displaying literature and other sales related information in a digital format, you’ll save money on handouts that are rarely read by prospects and often just thrown out. You can also email prospects demos and marketing material immediately after meeting them, rather than give them printed materials.

Using an iPad on a stand creates a “kiosk” that will allow prospects to read detailed information or watch promotional videos.

3. Branding Opportunities Galore

Sponsors have the ability to brand their logos on iPad cases and can even feature logos on trade show specific apps. There is a lot of screen real estate for including innovative sponsorships.

4. Promotions, Giveaways, Raffles

Offering a game that allows your visitors to win a prize on an iPad is a great way to draw traffic to your booth. Random digital prizes such as special coupons can be transferred and used with an iPad.

5. Lead Retrieval

The iPad’s touch screen, advanced capabilities, vivid LED-backlit IPS display and expansive onscreen keyboard are perfect for lead retrieval, surveys and product demos. iLeads is the first lead retrieval app on the market as well as the recipient of the 2010 Breakthrough Award from TSEA. It was developed in response to complaints about traditional lead retrieval, more specifically barcodes and unqualified lead lists.

Using the easy touch screen display, exhibitors can enter attendees’ badge numbers, and then have the option to add a note, qualifier or take a survey. The app allows the user to capture qualify trade show leads anywhere and anytime, on the show floor, at parties even at the airport.

SOURCE: Joyce McKee, LetsTalkTradeShows.com

For more information on the iPad, visit http://www.apple.com/ipad

FBD2 provides marketing tools to AirSep’s Sales Force

Buffalo, NY- June 1, 2010. In an effort to equip it’s National Sales Force with dynamic marketing tools, Air Sep Corporation partnered with FB Displays and Designs, Inc. in creating a face-to-face marketing program consisting of series of free-standing, double-sided full size bannerstands, plus a large 3-dimensional tension fabric display. The designs highlight the solutions offered by AirSep to their various market segments. The very colorful and modular fabric displays were created to attract the attention and interest of attendees at trade shows, sales presentations and conferences.

AirSep’s sales force now has the option to use the various displays in multiple configurations thus providing the ability to target specific audiences at each event.

AirSep is world renowned as the premier manufacturer of PSA oxygen generating systems for medical and industrial applications. The company’s two divisions meet a wide variety of respiratory and commercial needs in more than 100 countries. (http://www.airsep.com/)

FB Displays & Designs, Inc. provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman-Owned,” is a member of the Amherst Chamber of Commerce and the World Trade Center Buffalo Niagara, and the president and founder, Francine Brooks, is a member of the National Association of Women Business Owners and sits on the board of the Center for Entrepreneur Leadership at SUNY and several other advisory boards.

For information:      http://www.displaysanddesigns.com

Contact:                   francine@displaysanddesigns.com

Phone:                     (716) 635-0282

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2010 Small Business Matchmaking Awards Luncheon Exposition

FBD2 MultiQuad Display

Buffalo, NY -May 12, 2010.

FB Displays & Designs, Inc. stood out from the rest at the 5th Annual Small Business Matchmaking Awards Luncheon Exposition sponsored by the U.S. Small Business Administration (SBA), SCORE, and Business First. That is the first goal at such a public event at a large location like the Buffalo Niagara Convention Center in downtown Buffalo, NY.

With a customized MultiQuadTM Exhibit System similar to that created for Tracking Innovations, Inc. (as seen in the April 1st, 2010 Press Release “Dealer of the Month”), FB Displays & Designs, Inc. attracted attention in a region where its operations are based and at an event attended by many of its long-term customers. SBA describes the event as a thriving exhibition where small businesses can reach potential customers and business professionals eager to do business with you.

The matchmaking part of the Luncheon Exposition allows small and minority businesses to meet with federal, state, and local government agencies, prime contractors, and national businesses. The matchmaking is a unique opportunity for small area businesses, which provides one-on-one time with exceptional organizations and companies.

This year’s event was the 18th Annual Small Business Awards Luncheon, honoring small businesses that exemplify the entrepreneurial spirit. Carpet Care Services Inc., was honored by Canisius College Women’s Business Center. Carpet Care Services is a local business, located in Williamsville, N.Y., which provides residential and commercial carpet cleaning and also is a valued client of FB Displays & Designs. Donna Scalfaro, the president of the company, has always been a pleasure to do business with and is richly deserving of this honor. We would like to congratulate her and her company on all the success they have achieved.

Another honoree at the luncheon was Janine Tramont, who was selected as the Women in Business Champion. Janine is responsible for Business Development & Special Programs at the UB School of Management’s Center for Entrepreneurial Leadership.

Janine is responsible for the coordination of the Allstate Minority and Women Emerging Entrepreneurs Program in addition to the Henry A. Panasci Jr. Technology Entrepreneurship Competition. From my personal experience being involved with the Panasci competition, Janine is one of the most genuinely nice people I have ever met. She is extremely personable and goes way above and beyond her job responsibilities to build relationships with the people she meets.

FB Displays & Designs would like to congratulate all of the 2010 Small Business Matchmaker Awards Luncheon Exposition honorees and looks forward to seeing everyone at next year’s event.

Exhibitor 2010: The Future of Trade Shows

Exhibitor pig

FB Displays & Designs Inc. president, Francine Brooks attended this year’s Exhibitor Conference and Exhibition. Francine returns with tales of new, innovative products and high hopes for the future of trade show marketing.

“There are more new products introduced at Exhibitor Show than any other industry events. In addition to meeting key contacts, attendees have the opportunity to network with their peers and share best practices. In light of the current economy, Exhibitor 2010 re-energized everyone involved in trade show marketing,” says Francine.

Exhibitor 2010 took place from March 14th – 18th in Las Vegas, NV. The show was not only geared toward those in the trade show industry, but it also proved to be an excellent learning experience for those looking into trade show marketing. There were a variety of very informative seminars such as exhibiting strategies, lead management, show operation, and much more.

The exhibition portion of the show that ran from March 15th – 17th provided a very positive outlook for the future of the trade show industry. Hundreds of exhibitors brought out the big guns and put on a mesmerizing show. The new products on display represent a new age that transforms durability, ease of use, and transport into one seamless entity.

Eco-Systems™ Sustainable Exhibits

Eco-Systems™ Sustainable Exhibits Cascada

Eco-Systems™ Sustainable Exhibits are the tradeshow industry’s first eco-friendly exhibit manufacturer. This new line of exhibits is environmentally responsible, offering displays created from 100% sustainable materials and rapidly renewable sources. Built from renewable sources such as bamboo, recycled plastic and non-virgin aluminum, the exhibits are available in a variety of styles and sizes and can be customized to fit your specific show and industry needs.