Out with the Old… In with the New [Website]

FB Displays & Designs New Homepage
FB Displays & Designs New Homepage

After many months of research, planning, design & coding, we, at FBD2, are very excited to announce the launch of our new website!

The new site is now live and is located at the same address, http://www.displaysanddesigns.com. We’re happy to share this new design with you, and hope that you will take time to visit & enjoy all the changes.

Our process of creating the new website started several months ago, when we defined our goals and how to best achieve them. Here are a few examples of this effort and what strategies we employed:

 

Results-Oriented

Our top priority for the new layout of our website was a design that allowed our clients the ability to easily find display solutions to meet their individual needs. To this end, we retooled the most prominent section of our website, creating the “Display Solutions” page, with subsections that focus on the priorities and needs for exhibiting at trade shows and recruiting fairs, in museums and outdoor events. We concluded that by showing examples of the most relevant designs, our visitors will have the best possible experience.

 

Engagement

Another significant area that needed improvement was providing a more engaging and rewarding experience for our visitors. To achieve this, we curated content that appears at the bottom of many of the pages, pointing visitors to additional articles or actions that may be of interest to them. In addition, we tried to use a greater proportion of “real life” photos to show how the displays we produce actually appear on the trade show floor, in a museum and at an outdoor event.

 

Simplicity

After we addressed our major goals, we focused on improving the site as a whole. We felt that our old website had become cluttered, suffering from a lack of focus. To correct this, we pared down the extraneous pages on our site, and streamlined our menu whereby all visitors can reach the content they’re looking for in two-or-less clicks/taps.

 

Quality Content

Simplifying our site was not enough by itself. We had to make sure the information presented would be the most helpful to our current & potential clients. We decided to remove large portions of complicated text and small, ineffective icons. These have been replaced with larger, more visually appealing images and descriptions that are more direct and succinct.

 

Although our everyday focus is on the design & production of trade show displays, our design team is experienced in a variety of graphic design services, including creating logos/branding, brochures, and in this instance, web design. As these services are completed in-house, the same quality and attention to detail that goes into our displays is carried through to all our design projects.

Ultimately, it is our hope that you find this new site more engaging. We think we have met that goal, but we would love to hear your feedback! If you think there are pages/areas that could be improved, or if there are topics you would like to learn more about, please leave a comment below!

 

 

FB Displays and Designs trade show display

Our New, Crowdsourced Design

Our 4 Final Concepts for Our New Trade Show Display
Our 4 Final Concepts for Our New Trade Show Display

 

We at FB Displays & Designs recently had an opportunity to interact with our clients in a unique way. In preparation of our participation at a few trade shows, our creative team (which is all of us) wanted new graphics to be used on one of our trade show displays. After several weeks of brainstorming & designing, we came up with ten concepts. Over the following week, we narrowed it down to four contenders. We came to the conclusion that everyone on our team liked all four finalists. With only a week until our first event, what were we to do?

 

This is where our story takes a creative twist: we decided to crowdsource our decision.* We sent an email to all of our clients & posted a poll on our social media sites, inviting our clients & followers to vote for their favorite concept.

 

We were pleasantly surprised by the high participation rate from our fans. In the end, there was a clear winner, (Design #1,) which we produced straightaway. Here’s how the vote totals broke down:

 

Design #1: 55%

Design #2: 17%

Design #3: 17%

Design #4: 11%

 

While Design #1 was the crowd favorite, #’s 2, 3 and 4 received the most passionate responses, including the following:

 

“For me # 4 is your best bet. It’s the most arresting/cool/ “check this out!” display in my opinion. And the words are not fighting with the background.”

 

I can’t automatically put 2 & 4 in a category or stereotype them because though my mind may try to find a file for them…when it can’t…I have to stop to think about what does this mean. My favorite is 2- just more gusto, spunk and power.”

 

We are thrilled to report that our experiment was a success. The amount of votes we received exceeded our expectations, and the feedback was an added bonus. And the rest, as they say, is history. At the SBA Expo on May 13th, we unveiled our new trade show display as chosen by our wonderful fans.

 

FB Displays Trade Show Booth
Our New Trade Show Display

 

 

Do you have an interesting story to tell us about your own design experience? We’d love to hear it-Please leave a comment, below. And to see more designs created by our team, visit our project gallery.

 

* Trained professionals performed this stunt. Don’t try it at home.

 

Written by Bill Henecke, Graphic Designer for FB Displays & Designs, Inc.

FB Displays and Designs trade show display

Trade Show Trends of 2013

Photo Courtesy of Troy Stover
Photo Courtesy of Troy Stover

Once a year, trade show professionals assemble in Las Vegas for the industry’s leading conference and exposition, Exhibitor. Professionals in the trade show business have the opportunity to attend seminars, touch base with current suppliers, learn about new products, network and look into the future of trade show marketing.

Our operations manager, Troy attended Exhibitor2013 this year and returned to the office with some fresh ideas. Based on his observations from the show floor, there are 4 major trends this year in the trade show world. 

  • Interactive technology: If you were looking for a keyboard at Exhibitor, you would have been disappointed, as there were none to be found. The importance of technology of the show has increased significantly due to both the rise of social media and advances in touch screen technology.  Touch screen technology is being integrated into the displays themselves by way of large screens, into the staffers conversations with potential clients with tablets, and throughout the attendees’ experience via mobile devices. This is no different with our clients. We recently created a display for biomedical waste company BioServ that included 2 iPad stands. One iPad station will be used to run an E-procurement demo, while the other station will run a virtual golf game.
  • Fabric graphics: Fabric graphics have become the preferred graphic medium of choice, thanks to the emergence of dye sublimation (or dye sub) printing. Dye sub provides display manufacturers the opportunity to produce a high quality graphic at a lower price. Dye sub graphics also save exhibitors a considerable amount of money on shipping and repair costs, since fabric is lightweight, easy to transport, very easy to clean and less vulnerable to irreparable damage.  We have seen many of our clients move towards using fabric in their displays, including Curbell Plastics and Softlips.
  • Creating an environment vs. fabricating a display: Exhibit designers are focusing their attention on creating an experience at an exhibitor’s booth.  Display professionals have been taking a more holistic approach to exhibit design and using every tool at their disposal to create an ambiance that both engages attendees and represents the exhibitor’s branding.
  • Relaxation of booth staff uniforms:  Companies are moving away from mandating that booth staff wear the traditional suit at the company booth. Many exhibitors are choosing more “inviting” attire that helps create the feeling that staffers are approachable.  Many exhibitors have a staff uniform that is reflective of both their industry and the brand itself. For example, attendees at high-tech shows are often dressed casually and the expectation is that booth staff will be dressed casually as well.

Just like every other marketing channel, the trade show industry is constantly changing in response to advances in technology, product development and improvement efforts, and shifts in marketing ideologies. The major trends for 2013 reflect changes that are aimed at increasing attendee engagement and creating an inviting experience for attendees universally.

A Thanksgiving Message from Our Marketing Coordinator, Lisa

Thanksgiving is the time of year when we put everyday life on hold, gather with our loved ones, and reflect on everything for which we are thankful.  One of the blessings that each member our team will be counting this year is the rewarding experience of developing long-lasting relationships with our clients.

We are lucky to have the unique opportunity to work as a partner with our customers to design their exhibit, get to know their staff, and learn about their business, their industry, and their goals. We enjoy watching the evolution of a project from the brainstorming stages to the final shipment to the trade show. Nothing makes us happier than hearing that a display we fabricated looked immaculate on the trade show floor and that the staffers were very successful is generating leads.

Without the support of our clients, we would not be able to do what we love doing everyday. Bill wouldn’t be able to design eye-catching graphics that tell the story of a client’s brand, Troy wouldn’t be able to act as a “ trade show architect” and continually innovate new structures for an exhibit, Francine would not be able to stand by her clients’ side while they receive awards and recognition for their great accomplishments, and I would not be able to spend time developing new relationships at local trade shows, networking events, and through social media.

On behalf of the FBD2 team, I would like to thank all of our clients for their loyalty throughout the years and wish everyone a happy and safe Thanksgiving.

Lisa Shackelford is the Marketing Coordinator at FB Displays & Designs, Inc. 

Trade Show Trends of 2012

By Lisa Shackelford

The fall trade show season is upon us, which means exhibitors are inspecting their old displays, purchasing new displays and graphics, repairing broken parts and revising their past trade show strategies. In doing so, exhibitors will undoubtedly evaluate the upcoming trends in the trade show environment.

Here are some of the recent trends to consider when updating your trade show strategy, based on the results of Exhibit Surveys, Inc. annual Trade Show Trends report and the 2012 Social Media Marketing Survey.

  • 35% of attendees in 2011 reported that their intent to buy was more favorable after visiting a company’s exhibit.  This means that for companies that exhibit, the value of attending trade shows lies not only in meeting prospective clients, but also in building brand loyalty and brand awareness.
  • There has been a 90% increase in the amount of marketers using social media as a part of their exhibiting strategy in the past two years. Marketers utilizing social media for exhibit marketing cited benefits such as increased booth traffic, increased brand awareness, improved relationships with clients, increased event attendance, additional press coverage and increased sales as a direct result of their social media campaigns.
  • 81% of trade show attendees in 2011 had the power to make a purchasing decision or influence the purchasing decision. Despite recent economic challenges, trade shows continue to attract attendees that either are decision makers, or have are influential in the buying process.
  • Technology is becoming more integrated into trade show exhibits. IPads and tablets are not just used to show videos and photos of a company’s product. Tablets and CRM software are increasingly being partnered to streamline the lead management process.
  • 36% of attendees on average are first time attendees. Trade shows are attracting a wide variety of decision-makers; from the first-time attendee to the seasoned trade show professional.
  • Many exhibitors have been focusing on creating metrics to justify the initial investment necessary required for exhibiting. The most common metric being discussed is ROI (return on investment), but exhibitors are looking for supplementary metrics as well, such as ROO (return on objectives).

The trade show environment is rapidly evolving to make the experience on the trade show floor more interactive for attendees, by means of social media and technology. Trade shows continue to attract attendees that are decision-makers in the purchasing process, which means that trade shows continue to be a highly effective method for marketers to reach their target market.

Lisa Shackelford is the Marketing Coordinator at FB Displays & Designs. 

References

Sequeira, Ian. “EXHIBITOR Magazine – Article: Research: Trade Show Trends, April 2012.” EXHIBITOR Magazine – Article: Research: Trade Show Trends, April 2012. EXHIBITOR Magazine, Apr. 2012. Web. 06 Sept. 2012. <http://www.exhibitoronline.com/exhibitormagazine/apr12/trade-show-trends-exhibit-surveys.asp&gt;.

Stanton, Travis. “EXHIBITOR Magazine – Article: Research: Social Studies, June 2012.” EXHIBITOR Magazine – Article: Research: Social Studies, June 2012. EXHIBITOR Magazine, June 2012. Web. 06 Sept. 2012. <http://www.exhibitoronline.com/exhibitormagazine/jun12/research-social-studies.asp&gt;.

Not Just For Trade Shows!

Believe it or not, trade show displays and components are commonly used in both television and movies. FB Displays & Designs’ major partner, Nomadic Display, is constantly proving how their custom products can transcend the trade show floor. Here’s some of their work that you may have seen on the screen!

Nomadic created the black and yellow backdrops used behind the commentators for FOX’s Sunday Night Football. In a frame of four days, eight custom made fabric backwall displays were created to be used from coast-to-coast. These displays were designed to be easily broken down and set-up for the filming of game highlights.

The NFL Network was so impressed by the FOX Sunday Night Football set designs, they asked Nomadic to create the backdrops for their sets on Thursday Night Football. The goal was to create a unique custom display that gave maximum visual impact with ease of setup.

Nomadic has been providing the backdrops for “American Idol” since 2002. The  backdrops can be seen at the first weeks of each season during the audition process. The popularity of the American Idol sets caught the attention of NBC who requested Nomadic create the set for their popular reality TV show “America’s Got Talent”.

This portable backwall was used on set during the audition episodes of the show.

Back in the late 90s, Nomadic’s C34 Instand frames were used as an element on the set of Start Trek Voyager. The frames made up the design of the Holodeck, a cyber portal on one of the most advanced vessels in the star fleet. This set marked Nomadic’s television debut.

Nomadic displays have also appeared in the recent films “Up In The Air” with George Clooney and “Love and Other Drugs” with Jake Gyllenhall. For more information on Nomadic Display’s projects in the entertainment industry, please visit http://www.nomadicdisplay.com/news/entertainment/

AT&T Strengthens its Brand with Displays from FBD2

AT&T Display by FBD2

AT&T is promoting its new theme “Rethink Possible” and strengthening its brand and image with a series of new displays from FB Displays & Designs. The new displays emphasize AT&T’s communications and entertainment services, unsurpassed portfolio of mobile phones and small business and enterprise network solutions.

FBD2 designed and produced four custom-tailored displays with multi-functional capabilities and large promotional graphics. Upscale accessories, mounted on the built-in front rail allow for product demo and video presentations. The displays can be changed or re-arranged based on functional presentation needs. The displays will be used at trade shows, conferences and community events.

AT&T is the largest communications holding company in the United States and worldwide. “AT&T spends an average of $18 billion to $19 billion a year on network, technology and inventions in order to drive the future of how people will live on our network” comments Esther Lee, AT&T’s VP for marketing and advertising.