Out with the Old… In with the New [Website]

FB Displays & Designs New Homepage
FB Displays & Designs New Homepage

After many months of research, planning, design & coding, we, at FBD2, are very excited to announce the launch of our new website!

The new site is now live and is located at the same address, http://www.displaysanddesigns.com. We’re happy to share this new design with you, and hope that you will take time to visit & enjoy all the changes.

Our process of creating the new website started several months ago, when we defined our goals and how to best achieve them. Here are a few examples of this effort and what strategies we employed:

 

Results-Oriented

Our top priority for the new layout of our website was a design that allowed our clients the ability to easily find display solutions to meet their individual needs. To this end, we retooled the most prominent section of our website, creating the “Display Solutions” page, with subsections that focus on the priorities and needs for exhibiting at trade shows and recruiting fairs, in museums and outdoor events. We concluded that by showing examples of the most relevant designs, our visitors will have the best possible experience.

 

Engagement

Another significant area that needed improvement was providing a more engaging and rewarding experience for our visitors. To achieve this, we curated content that appears at the bottom of many of the pages, pointing visitors to additional articles or actions that may be of interest to them. In addition, we tried to use a greater proportion of “real life” photos to show how the displays we produce actually appear on the trade show floor, in a museum and at an outdoor event.

 

Simplicity

After we addressed our major goals, we focused on improving the site as a whole. We felt that our old website had become cluttered, suffering from a lack of focus. To correct this, we pared down the extraneous pages on our site, and streamlined our menu whereby all visitors can reach the content they’re looking for in two-or-less clicks/taps.

 

Quality Content

Simplifying our site was not enough by itself. We had to make sure the information presented would be the most helpful to our current & potential clients. We decided to remove large portions of complicated text and small, ineffective icons. These have been replaced with larger, more visually appealing images and descriptions that are more direct and succinct.

 

Although our everyday focus is on the design & production of trade show displays, our design team is experienced in a variety of graphic design services, including creating logos/branding, brochures, and in this instance, web design. As these services are completed in-house, the same quality and attention to detail that goes into our displays is carried through to all our design projects.

Ultimately, it is our hope that you find this new site more engaging. We think we have met that goal, but we would love to hear your feedback! If you think there are pages/areas that could be improved, or if there are topics you would like to learn more about, please leave a comment below!

 

 

FB Displays and Designs trade show display

Our New, Crowdsourced Design

Our 4 Final Concepts for Our New Trade Show Display
Our 4 Final Concepts for Our New Trade Show Display

 

We at FB Displays & Designs recently had an opportunity to interact with our clients in a unique way. In preparation of our participation at a few trade shows, our creative team (which is all of us) wanted new graphics to be used on one of our trade show displays. After several weeks of brainstorming & designing, we came up with ten concepts. Over the following week, we narrowed it down to four contenders. We came to the conclusion that everyone on our team liked all four finalists. With only a week until our first event, what were we to do?

 

This is where our story takes a creative twist: we decided to crowdsource our decision.* We sent an email to all of our clients & posted a poll on our social media sites, inviting our clients & followers to vote for their favorite concept.

 

We were pleasantly surprised by the high participation rate from our fans. In the end, there was a clear winner, (Design #1,) which we produced straightaway. Here’s how the vote totals broke down:

 

Design #1: 55%

Design #2: 17%

Design #3: 17%

Design #4: 11%

 

While Design #1 was the crowd favorite, #’s 2, 3 and 4 received the most passionate responses, including the following:

 

“For me # 4 is your best bet. It’s the most arresting/cool/ “check this out!” display in my opinion. And the words are not fighting with the background.”

 

I can’t automatically put 2 & 4 in a category or stereotype them because though my mind may try to find a file for them…when it can’t…I have to stop to think about what does this mean. My favorite is 2- just more gusto, spunk and power.”

 

We are thrilled to report that our experiment was a success. The amount of votes we received exceeded our expectations, and the feedback was an added bonus. And the rest, as they say, is history. At the SBA Expo on May 13th, we unveiled our new trade show display as chosen by our wonderful fans.

 

FB Displays Trade Show Booth
Our New Trade Show Display

 

 

Do you have an interesting story to tell us about your own design experience? We’d love to hear it-Please leave a comment, below. And to see more designs created by our team, visit our project gallery.

 

* Trained professionals performed this stunt. Don’t try it at home.

 

Written by Bill Henecke, Graphic Designer for FB Displays & Designs, Inc.

FB Displays and Designs trade show display

AT&T Strengthens its Brand with Displays from FBD2

AT&T Display by FBD2

AT&T is promoting its new theme “Rethink Possible” and strengthening its brand and image with a series of new displays from FB Displays & Designs. The new displays emphasize AT&T’s communications and entertainment services, unsurpassed portfolio of mobile phones and small business and enterprise network solutions.

FBD2 designed and produced four custom-tailored displays with multi-functional capabilities and large promotional graphics. Upscale accessories, mounted on the built-in front rail allow for product demo and video presentations. The displays can be changed or re-arranged based on functional presentation needs. The displays will be used at trade shows, conferences and community events.

AT&T is the largest communications holding company in the United States and worldwide. “AT&T spends an average of $18 billion to $19 billion a year on network, technology and inventions in order to drive the future of how people will live on our network” comments Esther Lee, AT&T’s VP for marketing and advertising.

NRD LLC partners with FBD2 for their Trade Show Expansion.

BUFFALO, NEW YORK – August 31, 2010 – FB Displays & Designs, Inc. continues to develop and improve upon its longstanding relationship with NRD LLC, located on Grand Island, NY. In the past five years, FBD2 has worked with NRD on the reconditioning of existing displays plus has designed and built three new booths.

“Over the years, as our product offerings have evolved and our Trade Show requirements have expanded, we have come to depend on the creativity and professionalism of FB Displays & Designs, for the design and execution of our new displays. We believe our increasing traffic at Trade Shows is directly related to the graphics and booth design developed by Francine’s outstanding team,” comments Greg Gumkowski, Marketing Director at NRD LLC.

Established in 1969, NRD has developed innovative processes to not only harness the unique capabilities of Alpha and Beta emitters, but has incorporated those attributes into a wide array of industrial products, related to life safety, chemical detection, and static neutralization. (http://www.nrdstaticcontrol.com)

FB Displays & Designs, Inc. provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman-Owned,” is a member of the Amherst Chamber of Commerce and the World Trade Center Buffalo Niagara, and the president and founder, Francine Brooks, is a member of the National Association of Women Business Owners and sits on the board of the Center for Entrepreneur Leadership at SUNY and several other advisory boards.

Evans Bank goes green with versatility



Buffalo, NY- July 13, 2010. In an effort to differentiate itself from competitors and adopt a green approach, The Evans Bank once again partnered with FBD2 to revamp its existing aluminum extrusion trade show display with new graphics.

Multiple sets of graphics were produced to reflect different groups associated with Evans Bank including Evans Agency Insurance, Combined Financial Services, Richardson & Stout Inc., Tompkins Insurance Agencies Inc., and Slone Melhuish Insurance. With a focus on green efforts and sustainability, some of the graphics were printed on recycled, eco-friendly material. The final result re-enforces Evans Bank’s current branding approach.

Since 1920, Evans Bank has valued its position as a community-based financial institution, dedicated to fostering relationships with customers and the communities it serves. Through its affiliate companies, The Evans Agency, Evans Investment Services, and Evans National Leasing, Evans Bank is able to offer a suite of products and services that are tailored to meet the needs of both retail and business customers. (http://www.evansbank.com/)

FB Displays & Designs, Inc. provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman-Owned,” is a member of the Amherst Chamber of Commerce and the World Trade Center Buffalo Niagara, and the president and founder, Francine Brooks, is a member of the National Association of Women Business Owners and sits on the board of the Center for Entrepreneur Leadership at SUNY and several other advisory boards.


For information: http://www.displaysanddesigns.com
Contact:            francine@displaysanddesigns.com
Phone:            (716) 635-0282
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FBD2 provides marketing tools to AirSep’s Sales Force

Buffalo, NY- June 1, 2010. In an effort to equip it’s National Sales Force with dynamic marketing tools, Air Sep Corporation partnered with FB Displays and Designs, Inc. in creating a face-to-face marketing program consisting of series of free-standing, double-sided full size bannerstands, plus a large 3-dimensional tension fabric display. The designs highlight the solutions offered by AirSep to their various market segments. The very colorful and modular fabric displays were created to attract the attention and interest of attendees at trade shows, sales presentations and conferences.

AirSep’s sales force now has the option to use the various displays in multiple configurations thus providing the ability to target specific audiences at each event.

AirSep is world renowned as the premier manufacturer of PSA oxygen generating systems for medical and industrial applications. The company’s two divisions meet a wide variety of respiratory and commercial needs in more than 100 countries. (http://www.airsep.com/)

FB Displays & Designs, Inc. provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman-Owned,” is a member of the Amherst Chamber of Commerce and the World Trade Center Buffalo Niagara, and the president and founder, Francine Brooks, is a member of the National Association of Women Business Owners and sits on the board of the Center for Entrepreneur Leadership at SUNY and several other advisory boards.

For information:      http://www.displaysanddesigns.com

Contact:                   francine@displaysanddesigns.com

Phone:                     (716) 635-0282

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