Using Social Media to Enhance Your Trade Show Presence

Social media is a cost-effective way for a business of any size to interact with customers. Sites like Facebook and Twitter can also be used to give a firm an edge when exhibiting at a trade show. Here are some tips for using social media to drive traffic to your trade show booth:

  • Create a Facebook fan page and encourage attendees to “Like “ your business. You can tie this in with a giveaway or contest to increase participation.
  • Use Twitter to give teasers about what to expect from your booth. Include one enticing tidbit per tweet, and include things like giveaways, contests, show specials, any entertainment, etc.  Make sure to vary your teasers to sustain the excitement.
  • On Twitter, use the hashtag (#) for your show when posting tweets related to the show. An example of what a hashtag looks like is #tradeshow. By placing the hashtag at the end of your tweets, your tweet can be viewed by attendees of the show, who have filtered tweets by the hashtag.
  • Use Facebook and Twitter to post pictures from your booth at the Trade Show.  Posting on Twitter will allow real time images and up to the minute updates. Facebook will create an album, where your photos can be viewed in the future.
  • Use Twitter and Facebook to post any “breaking” news from the Trade Show for clients who could not attend
  • Use Pinterest to post pictures from your booth. You can link your Pinterest account to both Twitter and Facebook, so you can reach out with photos through three social networks at once!
  • Blog about our exhibit both pre-show and post-show. This will create a buzz around your display, but also invite feedback and keep those clients who were unable to attend in the loop with any news.

Using social media as a part of your trade show toolbox with not only get the word out about your booth, but also portray your company is up to date with current trends, as well as innovative. However, like other forms of pre-show and post-show marketing, it is essential to be proactive in advertising your display to get the most out of your social media promotional materials.

Think Twice Before Buying a Display Online

Your company is in need of a display for an event. Hoping for the best “bang for your buck” someone in the company ultimately decides upon purchasing a pop-up kit from an online “display house” with prices which seem too good to be true. Unfortunately, that’s because they are.

“You get what you pay for.”

Before adding that display to your shopping cart, you should be wary of what you’re actually investing in. Online display vendors may appear to be offering a cost-effective solution when in reality, they may very well be selling a display comprised of poorly made materials that might not survive its first event. There are many risks to purchasing displays from unproven and possibly unreliable sources. Here are few reasons why partnering with FB Displays & Designs, Inc. for your new display needs will be more beneficial than purchasing it online:

Support Before and After Your Purchase

Once you receive your display from an online vendor, you may find that you’re pretty much on your own from that point on. Many times, an Internet vendor’s goal is to sell you a product, rather than a solution. The FBD2 team understands that an exhibit makes up an essential part of your marketing strategy. As such, we assist you in every step of the process from start to finish, making sure we outfit your brand (and your people) with the best solution possible.

A Complete Trade Show Strategy

Coaching and consultative guidance are what really help set us apart. We understand that the correct utilization of your exhibit is just as important as the exhibit itself, and we don’t want you to hit the trade show floor unprepared. Our goal is to help you achieve the best ROI possible and grow your business. In order to do so, we ensure the design is right, your people are trained, and all possible issues are addressed BEFORE the show (don’t worry, we also provide an emergency phone number, on the off chance that we missed something).

Upgrading Options

Many of the display “kits” available online aren’t flexible for customization and growth options. In short, what you see is what you get.  We at FB Displays & Designs, Inc. believe that every display should have the ability to be redesigned to suit future needs as your company and trade show marketing plans grow. We design every exhibit with this in mind, allowing you to keep your brand unique, bringing something new to the exhibit floor with every show.

While online display purchases may seem like a great deal, you never know what you’re going to end up with. Have confidence in your display investment by working with a reliable display consultant at FB Displays & Designs, Inc.

Trade Show Floor Invasion: Here comes the iPad!

Even if you don’t own one by now, I’m sure you’re well aware of the iPad. The portable tablet is currently one of the most popular products on the technology market. Boasting a large array of features and apps that allow the device to serve as a useful resource in almost any situation, it is obvious it wouldn’t be long before the iPad invaded the trade show floor. During his visit to the 2011 Exhibitor Show in Las Vegas, Troy Stover, our operations manager, also noticed a “sea of iPads” being used by both exhibitors and attendees alike.

Whether you are an Apple advocate or not, here are 5 great reasons why the iPad makes an excellent tool on the trade show floor:

1. On the Go Product Demonstrations

Unlike laptops, the iPad is extremely portable and can be used virtually anywhere. The tablet has an 11-12 hour battery life, which gives it more than enough working time for an all-day show. The touch screen allows for interactivity with prospects and the bright, crisp display serves as a great visual sales tool.

2. Go Green Literature Display and Distribution

By displaying literature and other sales related information in a digital format, you’ll save money on handouts that are rarely read by prospects and often just thrown out. You can also email prospects demos and marketing material immediately after meeting them, rather than give them printed materials.

Using an iPad on a stand creates a “kiosk” that will allow prospects to read detailed information or watch promotional videos.

3. Branding Opportunities Galore

Sponsors have the ability to brand their logos on iPad cases and can even feature logos on trade show specific apps. There is a lot of screen real estate for including innovative sponsorships.

4. Promotions, Giveaways, Raffles

Offering a game that allows your visitors to win a prize on an iPad is a great way to draw traffic to your booth. Random digital prizes such as special coupons can be transferred and used with an iPad.

5. Lead Retrieval

The iPad’s touch screen, advanced capabilities, vivid LED-backlit IPS display and expansive onscreen keyboard are perfect for lead retrieval, surveys and product demos. iLeads is the first lead retrieval app on the market as well as the recipient of the 2010 Breakthrough Award from TSEA. It was developed in response to complaints about traditional lead retrieval, more specifically barcodes and unqualified lead lists.

Using the easy touch screen display, exhibitors can enter attendees’ badge numbers, and then have the option to add a note, qualifier or take a survey. The app allows the user to capture qualify trade show leads anywhere and anytime, on the show floor, at parties even at the airport.

SOURCE: Joyce McKee, LetsTalkTradeShows.com

For more information on the iPad, visit http://www.apple.com/ipad