Out with the Old… In with the New [Website]

FB Displays & Designs New Homepage
FB Displays & Designs New Homepage

After many months of research, planning, design & coding, we, at FBD2, are very excited to announce the launch of our new website!

The new site is now live and is located at the same address, http://www.displaysanddesigns.com. We’re happy to share this new design with you, and hope that you will take time to visit & enjoy all the changes.

Our process of creating the new website started several months ago, when we defined our goals and how to best achieve them. Here are a few examples of this effort and what strategies we employed:

 

Results-Oriented

Our top priority for the new layout of our website was a design that allowed our clients the ability to easily find display solutions to meet their individual needs. To this end, we retooled the most prominent section of our website, creating the “Display Solutions” page, with subsections that focus on the priorities and needs for exhibiting at trade shows and recruiting fairs, in museums and outdoor events. We concluded that by showing examples of the most relevant designs, our visitors will have the best possible experience.

 

Engagement

Another significant area that needed improvement was providing a more engaging and rewarding experience for our visitors. To achieve this, we curated content that appears at the bottom of many of the pages, pointing visitors to additional articles or actions that may be of interest to them. In addition, we tried to use a greater proportion of “real life” photos to show how the displays we produce actually appear on the trade show floor, in a museum and at an outdoor event.

 

Simplicity

After we addressed our major goals, we focused on improving the site as a whole. We felt that our old website had become cluttered, suffering from a lack of focus. To correct this, we pared down the extraneous pages on our site, and streamlined our menu whereby all visitors can reach the content they’re looking for in two-or-less clicks/taps.

 

Quality Content

Simplifying our site was not enough by itself. We had to make sure the information presented would be the most helpful to our current & potential clients. We decided to remove large portions of complicated text and small, ineffective icons. These have been replaced with larger, more visually appealing images and descriptions that are more direct and succinct.

 

Although our everyday focus is on the design & production of trade show displays, our design team is experienced in a variety of graphic design services, including creating logos/branding, brochures, and in this instance, web design. As these services are completed in-house, the same quality and attention to detail that goes into our displays is carried through to all our design projects.

Ultimately, it is our hope that you find this new site more engaging. We think we have met that goal, but we would love to hear your feedback! If you think there are pages/areas that could be improved, or if there are topics you would like to learn more about, please leave a comment below!

 

 

FB Displays and Designs trade show display

Our New, Crowdsourced Design

Our 4 Final Concepts for Our New Trade Show Display
Our 4 Final Concepts for Our New Trade Show Display

 

We at FB Displays & Designs recently had an opportunity to interact with our clients in a unique way. In preparation of our participation at a few trade shows, our creative team (which is all of us) wanted new graphics to be used on one of our trade show displays. After several weeks of brainstorming & designing, we came up with ten concepts. Over the following week, we narrowed it down to four contenders. We came to the conclusion that everyone on our team liked all four finalists. With only a week until our first event, what were we to do?

 

This is where our story takes a creative twist: we decided to crowdsource our decision.* We sent an email to all of our clients & posted a poll on our social media sites, inviting our clients & followers to vote for their favorite concept.

 

We were pleasantly surprised by the high participation rate from our fans. In the end, there was a clear winner, (Design #1,) which we produced straightaway. Here’s how the vote totals broke down:

 

Design #1: 55%

Design #2: 17%

Design #3: 17%

Design #4: 11%

 

While Design #1 was the crowd favorite, #’s 2, 3 and 4 received the most passionate responses, including the following:

 

“For me # 4 is your best bet. It’s the most arresting/cool/ “check this out!” display in my opinion. And the words are not fighting with the background.”

 

I can’t automatically put 2 & 4 in a category or stereotype them because though my mind may try to find a file for them…when it can’t…I have to stop to think about what does this mean. My favorite is 2- just more gusto, spunk and power.”

 

We are thrilled to report that our experiment was a success. The amount of votes we received exceeded our expectations, and the feedback was an added bonus. And the rest, as they say, is history. At the SBA Expo on May 13th, we unveiled our new trade show display as chosen by our wonderful fans.

 

FB Displays Trade Show Booth
Our New Trade Show Display

 

 

Do you have an interesting story to tell us about your own design experience? We’d love to hear it-Please leave a comment, below. And to see more designs created by our team, visit our project gallery.

 

* Trained professionals performed this stunt. Don’t try it at home.

 

Written by Bill Henecke, Graphic Designer for FB Displays & Designs, Inc.

FB Displays and Designs trade show display

A Trade Show Checklist for Packing a “Gang Box”

First Aid for your trade show display
First Aid for your trade show display

During a typical day at the office, any supplies you might need are easily accessible and it’s unlikely anyone would ever consider running out of staples to be a “crisis.” When you’re on the trade show floor however, it’s an entirely different story. Needing anything from Velcro for attaching graphics, to duct tape for a quick fix can become quite the dilemma. . . and an expensive one at that. If you’re in need of a roll of tape ten minutes before an event starts and the only supplier is Show Services, you may find yourself paying unreasonable prices. To avoid ending up in this situation altogether, it’s essential to pack a “gang box” for your next trade show.

A gang box is an event survival kit containing items to help you in almost any scenario. Experienced exhibitors bring a “gang box” with them to every event and ensure that it’s restocked before every show. Below is a trade show checklist of both the basics as well as a list of items for more extreme scenarios.

MUST HAVES

Don’t leave home without them:

  • Roll of Velcro
  • Scissors
  • Super Glue
  • Scotch Tape & Double-Sided Tape
  • Duct Tape or Gaffer’s Tape (Doesn’t leave as much residue as duct tape)
  • Mini Stapler/Staples/Staple remover
  • Black Sharpies, Highlighters & White Out
  • Box [or two] of Pens (trust me, they grow legs!)
  • An assortment of sticky notes, message pads, and three-by-five note cards
  • Binder clips, paper clips, rubber bands, straight pins, safety pins, zip ties
  • Paper towels and gentle cleansing solution (for wiping down booth counters)
  • Screwdriver set (both Phillips and flathead)
  • Measuring tape
  • Box Cutter (make this easily accessible)
  • USB/ jump drive of all booth graphics, handouts and brochures (Make sure to know the locations of the nearest FedEx Kinko’s or other copying outlets prior to the show)
  • Extra copies of demo/presentation/software & videos
  • A/V & Computer/network cables
  • Extra copy of your Setup/ Installation instructions for your display
  • Pictures of your booth completely set up from all angles (makes it easy to know which graphics go where)
  • Grounded, UL-rated surge protector strip
  • Electronic copies of your Show Order Forms/ Confirmations, Shipping Documents, and Reservations

 

PERSONAL ITEMS

Sometimes, you can’t leave the booth and these could be life savers:

  • Quick dissolve breath strips (or another kind of mint)
  • Pocket Packs of Tissues
  • Small first aid kit
  • Hand Sanitizer or Wet Wipes
  • Small Lint Remover
  • Stain Removing Pen
  • Antacid, Aspirin, Ibuprofen, Tylenol (have all of them on hand, people have allergies or preferences)
  • Hand cream
  • Comb

 

OPTIONAL ITEMS

These items might save your exhibit in case of any last-minute emergency.  Think of any scenarios where these might come into play, no matter how extreme and pack the items that could save your booth.  Shipping these to your show will cost you far less than having Show Services repair your display:

  • Staple gun with extra staples
  • Battery Powered Screw Driver
  • Extra light bulbs (make sure they match the ones in your booth)
  • Extra screws, nuts, bolts, fasteners, standoffs, etc.
  • Wire Cutter
  • Calculators, clipboards & order forms, (if you write orders at the show).
  • Strong Shipping Tape
  • Double-sided carpet tape
  • Shrink wrap
  • FedEx / UPS Shipping Envelopes/ Pouches

 

While these items are all recommended, we encourage you to add anything else for your specific needs. What do you pack in your trade show tool kit that may be different from the items we listed? Add them in the comment section, below!  Learn more about exhibiting at trade shows in our other blog posts or by heading to our website.

 

Written by John Leberman, Marketing Coordinator for FB Displays & Designs, Inc.

 FB Displays and Designs trade show display

Use Words to Attract your Audience

Use Words to Attract your Audience to your Trade Show Booth

Every word can have a positive or negative impact on your marketing efforts, especially at trade shows… whether you are creating large graphics, sales material, pre-show marketing campaigns, or talking directly with a prospect.

Since exhibitors have less than 6 seconds to attract attendees to their booth, consistently choosing the “right” words becomes very important.

Below are a few proven marketing words to help you communicate more effectively and accomplish your goals at your next trade show.

#1: “YOU”

This is one of the most important words. Using the word “you” makes it easier to connect to your target audience and draw a direct line from your products/services to how they can provide a solution to your potential clients.

Selling is never about products or services.  It’s about the benefits that are meaningful to your target audience.

#2: “SAFE”

Whether you are dealing with money, health, personal well-being, technology or manufacturing, touting the safety of your product or service is important.

Potential clients do not want to take high risks to address challenges or needs with which they are already dealing. They want a trustworthy, easy solution so they can stop worrying.

#3: “RESULTS”

It is important for prospects to connect your product or service with the results they are hoping to achieve.

Prospective buyers are looking for one thing: Results. You must communicate the results your products/services provide in all aspects of trade show marketing.

Although these three words are simple on their own, by adding them to a well-constructed message on your display graphics, in  your pre and post show marketing communication, on your sell sheets, and in verbal interaction with attendees, conversion rate and ROI will definitely improve.

Good luck!

Written by Francine Brooks, President of FB Displays & Designs, Inc.

Keep It Simple – Combine Trends for Greater Efficiency!

Written by Guest Contributor – Hendrik Lenze, Director of Business Development for Nomadic Display

Combining Current Industry Trends for Trade Show Success
Photo Courtesy of Nomadic Display

In the “portable exhibit” world, Nomadic Display continues to see three major trends:

  1. Tension Fabric Displays’ rise in popularity
  2. iPad/tablet integration into booth designs
  3. Portability combined with “functional” needs

With these industry trends in mind, let’s take a closer look at these aspects of your trade show / exhibiting mix-

Tension Fabric Displays

Whether it’s for an event or trade show, graphics digitally printed on tension fabric can be seen on everything from hanging signs to backdrops & counters.  Rapid growth in the popularity of tension fabric displays in recent years is likely due to key advantages such as:

  • Fabric graphics deliver high quality, continuous-tone images in a vivid range of colors.
  • Fabric graphics are durable and easy to maintain. They don’t ding or dent. They are fade resistant and machine washable.
  • Fabric graphics are lighter in weight and ship compactly which helps reduce storage, transportation and handling (aka drayage) costs.

For a purely graphic backwall, nothing beats combining tension fabric with a pop-up for the ultimate in portability and speed. Our popular FabriMural display offers lightning fast set-up because the graphics travel pre-installed on the frame. Just pop it up and it’s ready to show.

iPad/Tablet Integration

More & more, exhibitors are leaving their printed literature at home, shifting instead to iPad/tablet integration for customer interaction, lead capturing & literature distribution.  Some of the reasons for this include:

  • Desire to be “green” ‐ Fewer resources used by reducing and/or eliminating printed pieces.  (And a smaller “carbon footprint” resulting from shipping less collateral to and from the show.)
  • Potential to save money and materials from having fewer printed pieces that will need to be discarded once they become outdated.
  • Flexibility to update messaging as quickly as your business or industry changes.
  • Information can be fed instantly to your sales network with up‐to‐date materials to begin selling/promoting immediately.
  • Collecting & managing leads electronically means ease of data manipulation and following up after the show

If you’re already using an iPad in your booth, consider investing in the amazing “Media on Demand” App and enjoy a higher return on your investment.  This app is customizable to display your brand, manage your sales literature, and allows you to view product photos/videos, technical specifications & promotions as well.  You can capture leads & email PDFs directly to your customer from within the app.

Portability (Here’s where we bring it all together)

For those of you already familiar with the FabriMural display, you may know about the RollOne storage case, which can convert to a display counter featuring matching graphics.  You can now take that a step further by utilizing the new iPad counter-top. Cleverly inset portrait or landscape into the counter-top, an acrylic shield provides security during show hours while offering cut-outs for access to all the tablet control buttons.  To ensure continuous power to the tablet, the cord can remain in place while secured into the counter-top.

By making the most of these concepts you can look forward to a display design that is cutting edge, while still being simple to ship & easy to set up. Please contact the staff at FB Displays & Designs, Inc. in order to find out more about The Nomadic Display FabriMural, iPad counter-top upgrade or the “Media on Demand” application.

Stand Out, Using What You’re Standing On

                A Guest Blog Post from FBD2’s Operations Manager, Troy Stover 

While serving in the Marine Corps, a little over a lifetime ago, I recall a certain double-time cadence we used to sing, that went something like this: “ain’t no use in looking down, ain’t no Discharge on the ground.”

Now while this may be good advice in general, whether you’re in search of Discharge papers or not, I’m fairly certain that the producers of trade show flooring would hope that you actually do look down occasionally. In fact, they’re making great strides to ensure that you do just that.

In trade show settings, flooring is usually the one thing that isn’t given too much attention, which is exactly why you should start thinking more about it. Especially given the fact that in a trade show setting, everything counts when you’re trying to stand out and above from the competition.

The average exhibitor will simply rent carpet from the event, and aisle upon endless aisle of black, grey, blue and blah smudges can be seen as a result. Smart exhibitors however, take t time to choose a flooring solution that will not only support, but also enhance their branding space. Smart exhibitors make use of wood grains, patterns and inlays to complete their look, because smart exhibitors know that “average” isn’t going to cut it when you’re hoping to maximize your ROI.

Smart exhibitors now have one more tool to aid them in their branding mission. New technology allows us to create flooring that is custom printed to meet with a specific display design. Need a stream running through your booth? Now we can help, and all without galoshes even being required. Hopeful that even the attendees who are of the “keep-my-eyes-firmly-locked-to-the-floor-in-fear-that-an-exhibitor-might-actually-make-eye-contact-with-me” type will still be able to find you? Now we can print your logo on the very place that their type is most apt to find it.

 

 

 

Photo Courtesy of Brumark Total Flooring Solutions

 

Does unique flooring add cost to your overall display and shipping budget? Sure does. But that doesn’t necessarily make it a money loser. While it may add somewhat to your budget, it will add even more to your ROI and your brand, as attendees will realize that you’re taking the event – and them – seriously. It also helps to show attendees that you’ve “arrived,” and that you were smart about how you got there.

So are you tired of what you’re standing on looking blah? If so, then I would invite you to contact me, so we can discuss what your current flooring is doing for your image. And what upgrades we can create to help ensure that at your next event, your booth attendance will be up. Because, while it may behoove running Marines to avoid looking down, you should be looking at all the angles of your booth space to make sure that you stand out.

Contact Troy Stover at 716-635-0282 or email at troy@displaysanddesigns.com .

Start Your Trade Show Season Right

As the New Year dawns upon us, so too rises another Trade Show season. Hopefully you are refreshed and relaxed from the holidays, and can approach the upcoming year with a fresh outlook and a positive attitude. Whether you attended one show or a dozen, now is the time to recap and review what worked and what you need to improve upon the next time around.

As a reminder, here are several essential points to consider in planning your yearly Trade Show strategy:

What do you hope to get out of the trade show experience?

  • Are you focusing on promoting or launching a new product?
  • Who is your target audience?
  • Is it time to consider an International show, which is a great forum to reach exhibitors and attendees from all over the globe?
  • Is a National show, which attracts targeted attendees from a 300-mile radius and beyond, a better approach for your company?
  • Don’t discard Regional and Local shows, which attract attendees from the immediate vicinity.

When choosing a trade show, make sure that it is within your budget, in a serviceable location, it occurs at a convenient time, and attracts your target audience.

To help you in your trade show planning process, please click on the image below to help you find the right shows for your company:

Remember to choose the shows that will give you the best return on your investment!