How to Stand Out from the Rest of the Trade Show crowd??

charging

With a “Charging Station”, the new star on the trade show floor. 

Available in a variety of contemporary designs, including bistro, coffee, and end tables in round, square, and custom shapes. “Charging Stations”  come with USB charging ports and internal pre-configured wiring for easy assembly. The “Charging Station”  can be customized with unique colors, and LED lights, both white and programmable RGB as shown in our GIF.

An Innovative New Display For Safespan!

backlit-10-safespan

Buffalo, New York

FB Displays & Designs, Inc., (FBD2) a full-service display and graphic design company in Western New York, has recently produced a new 10’ backlit display for Safespan located in Tonawanda, NY.

Safespan’s innovative new display was designed with multiple features to help them stand out from the crowd at any event and trade show. The back wall features a simple, yet stunning graphic that perfectly leverages the backlighting to create an eye-catching vibrancy that is only possible with backlit displays. Set on top of the back wall is a long arched canopy featuring drop lighting and a hanging header. This canopy adds a visual flourish and a unique profile to the top of the display. The back wall also holds a monitor for displaying photos and videos of recent Safespan projects.

Both teams at Safespan and FBD2 could not be happier with the results. This display is the perfect example of the boost that backlighting can give to a great design.

 Safespan introduced its superior patented method of accessing and shielding bridge decks for rehabilitation projects in 1994. With 18 years strictly in the access business and 30 million square feet shipped to date Safespan’s experience is second to none. Use of the product has spread world wide as more and more contractors realize the cost-saving potential. Aside from rehabilitation projects, transportation departments and bridge owners have been using Safespan to provide a shield from deteriorating structures temporarily until funding is available for repairs..

 FB Displays & Designs, Inc., provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman Owned”, is a member of the Amherst Chamber of Commerce, the Buffalo Partnership, and several other organizations. 716-635-0282

Adventures in Sales: Part 1

Adventures in Sales: Part 1

We were so happy to welcome the students that took part in BNSME’s Student Day on Monday, October 26th. Here’s a recap from one of the participants!

Genesee Community College Blog

This past Monday, three other students and I had the opportunity to attend the Buffalo Niagara Sales & Marketing Executives Student Day. Professor Dudkowski selected Kourtney Shearer, Danielle Board, Taylor Tracy, and myself to attend a day long conference, which included a choice of one of three tours, a special presentation by Bill Knoche, a networking opportunity, and a dinner presentation with Marc Adler. In order to do this amazing day justice, I have decided to split the blog post into three separate posts and will be sharing the rest of our amazing experience throughout the week.

Our day started off at 1:30 with a tour and the three tours we were able to select from were IIMAK, FB Display & Designs, and Rigidized Metals Corportation. IIMAK, a manufacturer of printing, imaging and marking consumable products with 1,000 employees worldwide. Headquartered in Amherst, New York, with additional manufacturing, distribution and sales operations in Belgium…

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Out with the Old… In with the New [Website]

FB Displays & Designs New Homepage
FB Displays & Designs New Homepage

After many months of research, planning, design & coding, we, at FBD2, are very excited to announce the launch of our new website!

The new site is now live and is located at the same address, http://www.displaysanddesigns.com. We’re happy to share this new design with you, and hope that you will take time to visit & enjoy all the changes.

Our process of creating the new website started several months ago, when we defined our goals and how to best achieve them. Here are a few examples of this effort and what strategies we employed:

 

Results-Oriented

Our top priority for the new layout of our website was a design that allowed our clients the ability to easily find display solutions to meet their individual needs. To this end, we retooled the most prominent section of our website, creating the “Display Solutions” page, with subsections that focus on the priorities and needs for exhibiting at trade shows and recruiting fairs, in museums and outdoor events. We concluded that by showing examples of the most relevant designs, our visitors will have the best possible experience.

 

Engagement

Another significant area that needed improvement was providing a more engaging and rewarding experience for our visitors. To achieve this, we curated content that appears at the bottom of many of the pages, pointing visitors to additional articles or actions that may be of interest to them. In addition, we tried to use a greater proportion of “real life” photos to show how the displays we produce actually appear on the trade show floor, in a museum and at an outdoor event.

 

Simplicity

After we addressed our major goals, we focused on improving the site as a whole. We felt that our old website had become cluttered, suffering from a lack of focus. To correct this, we pared down the extraneous pages on our site, and streamlined our menu whereby all visitors can reach the content they’re looking for in two-or-less clicks/taps.

 

Quality Content

Simplifying our site was not enough by itself. We had to make sure the information presented would be the most helpful to our current & potential clients. We decided to remove large portions of complicated text and small, ineffective icons. These have been replaced with larger, more visually appealing images and descriptions that are more direct and succinct.

 

Although our everyday focus is on the design & production of trade show displays, our design team is experienced in a variety of graphic design services, including creating logos/branding, brochures, and in this instance, web design. As these services are completed in-house, the same quality and attention to detail that goes into our displays is carried through to all our design projects.

Ultimately, it is our hope that you find this new site more engaging. We think we have met that goal, but we would love to hear your feedback! If you think there are pages/areas that could be improved, or if there are topics you would like to learn more about, please leave a comment below!

 

 

FB Displays and Designs trade show display

Our New, Crowdsourced Design

Our 4 Final Concepts for Our New Trade Show Display
Our 4 Final Concepts for Our New Trade Show Display

 

We at FB Displays & Designs recently had an opportunity to interact with our clients in a unique way. In preparation of our participation at a few trade shows, our creative team (which is all of us) wanted new graphics to be used on one of our trade show displays. After several weeks of brainstorming & designing, we came up with ten concepts. Over the following week, we narrowed it down to four contenders. We came to the conclusion that everyone on our team liked all four finalists. With only a week until our first event, what were we to do?

 

This is where our story takes a creative twist: we decided to crowdsource our decision.* We sent an email to all of our clients & posted a poll on our social media sites, inviting our clients & followers to vote for their favorite concept.

 

We were pleasantly surprised by the high participation rate from our fans. In the end, there was a clear winner, (Design #1,) which we produced straightaway. Here’s how the vote totals broke down:

 

Design #1: 55%

Design #2: 17%

Design #3: 17%

Design #4: 11%

 

While Design #1 was the crowd favorite, #’s 2, 3 and 4 received the most passionate responses, including the following:

 

“For me # 4 is your best bet. It’s the most arresting/cool/ “check this out!” display in my opinion. And the words are not fighting with the background.”

 

I can’t automatically put 2 & 4 in a category or stereotype them because though my mind may try to find a file for them…when it can’t…I have to stop to think about what does this mean. My favorite is 2- just more gusto, spunk and power.”

 

We are thrilled to report that our experiment was a success. The amount of votes we received exceeded our expectations, and the feedback was an added bonus. And the rest, as they say, is history. At the SBA Expo on May 13th, we unveiled our new trade show display as chosen by our wonderful fans.

 

FB Displays Trade Show Booth
Our New Trade Show Display

 

 

Do you have an interesting story to tell us about your own design experience? We’d love to hear it-Please leave a comment, below. And to see more designs created by our team, visit our project gallery.

 

* Trained professionals performed this stunt. Don’t try it at home.

 

Written by Bill Henecke, Graphic Designer for FB Displays & Designs, Inc.

FB Displays and Designs trade show display

What We Learned By Going Mobile

FBD2 Going Mobile

 

In case you aren’t aware, Google has changed their algorithm specifically related to how websites are ranked in search results. The new rankings are based in part on whether or not webpages & web content have mobile-device friendly features. Having read about this ahead of time, we setup a timeline and took action to make a mobile version of our homepage, to both comply with the new search engine rules as well as provide a better experience for our clients who are accessing our site from their phone. Here are a few of the things we learned along the way:

 

 

 

  1. The bare essentials.

The first step in our process, and arguably the most challenging, was to pare down our content to the most essential topics for a mobile version of our website. Our regular site has a wealth of information about our displays & services, as well as educational articles & videos about exhibiting at trade shows, so there was a lot to choose from. We tried to focus on the features that a client might need while away from the office, such as basic descriptions of our company’s strengths, a page with maps & directions, and one with easy ways to contact us.

 

  1. Less (text) is more.

Our next challenge was to simplify the text on each page as much as possible. While the desktop version of our website has detailed explanations of our capabilities, our mobile site had to get our messaging across in as few words as possible. This was imperative due to the size of the screens being used to access the content and due to our goal to keep information as easy to understand as possible. Each page of our mobile website went through multiple revisions to improve upon the readability & brevity.

 

  1. Images are key.

Just as it was important to be aware of the simplicity of the text used on our site, it became increasingly essential to make sure the images we used were “doing all the talking.” We chose photos that showed as many of the types of trade show displays we produce as possible. That way, we would need fewer images to accomplish this, and we could make them appear larger on the screen. Then, we adjusted them to smaller file sizes so they would load faster on mobile devices.

 

  1. Optimizing for Touch Screens.

It may seem obvious, but we were very careful to make sure our mobile site would be easy to navigate for touch-screen users. A lot of thought went into checking button & photo sizes so that they would logically fill the screen & flow from one section to the next. We also chose to have some pages open in new browser tabs, so that visitors to our site could easily get back to our primary page, rather than relying on smaller, touch-screen navigation controls.

 

  1. Test, test, test.

After we finished designing the new mobile website and linked all of the pages, we tested the functionality and visual aesthetic of the site. We checked to make sure our new webpage would be simple to use & easy to understand on iOS & Android devices of all sizes. Crucially, we tested the mapping & directions page to ensure that clicking on our street address for our showroom would launch the navigation app on these devices. Of course, after making improvements, we again tested each page again to be sure our site was straightforward and informative.

 

 

 

 

In the end, I think it is important to remember that as it is a website, it will go through many changes & improvements in the future. The essential task was getting mobile-ready in time for the change by Google. Getting ready to go mobile was a great exercise in understanding the important characteristics of our company.

 

 

If you have suggestions for creating a great mobile web presence, we’d love to hear about them! Please use the comments section, below.