How to Stand Out from the Rest of the Trade Show crowd??

charging

With a “Charging Station”, the new star on the trade show floor. 

Available in a variety of contemporary designs, including bistro, coffee, and end tables in round, square, and custom shapes. “Charging Stations”  come with USB charging ports and internal pre-configured wiring for easy assembly. The “Charging Station”  can be customized with unique colors, and LED lights, both white and programmable RGB as shown in our GIF.

An Innovative New Display For Safespan!

backlit-10-safespan

Buffalo, New York

FB Displays & Designs, Inc., (FBD2) a full-service display and graphic design company in Western New York, has recently produced a new 10’ backlit display for Safespan located in Tonawanda, NY.

Safespan’s innovative new display was designed with multiple features to help them stand out from the crowd at any event and trade show. The back wall features a simple, yet stunning graphic that perfectly leverages the backlighting to create an eye-catching vibrancy that is only possible with backlit displays. Set on top of the back wall is a long arched canopy featuring drop lighting and a hanging header. This canopy adds a visual flourish and a unique profile to the top of the display. The back wall also holds a monitor for displaying photos and videos of recent Safespan projects.

Both teams at Safespan and FBD2 could not be happier with the results. This display is the perfect example of the boost that backlighting can give to a great design.

 Safespan introduced its superior patented method of accessing and shielding bridge decks for rehabilitation projects in 1994. With 18 years strictly in the access business and 30 million square feet shipped to date Safespan’s experience is second to none. Use of the product has spread world wide as more and more contractors realize the cost-saving potential. Aside from rehabilitation projects, transportation departments and bridge owners have been using Safespan to provide a shield from deteriorating structures temporarily until funding is available for repairs..

 FB Displays & Designs, Inc., provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman Owned”, is a member of the Amherst Chamber of Commerce, the Buffalo Partnership, and several other organizations. 716-635-0282

Adventures in Sales: Part 1

Adventures in Sales: Part 1

We were so happy to welcome the students that took part in BNSME’s Student Day on Monday, October 26th. Here’s a recap from one of the participants!

Genesee Community College Blog

This past Monday, three other students and I had the opportunity to attend the Buffalo Niagara Sales & Marketing Executives Student Day. Professor Dudkowski selected Kourtney Shearer, Danielle Board, Taylor Tracy, and myself to attend a day long conference, which included a choice of one of three tours, a special presentation by Bill Knoche, a networking opportunity, and a dinner presentation with Marc Adler. In order to do this amazing day justice, I have decided to split the blog post into three separate posts and will be sharing the rest of our amazing experience throughout the week.

Our day started off at 1:30 with a tour and the three tours we were able to select from were IIMAK, FB Display & Designs, and Rigidized Metals Corportation. IIMAK, a manufacturer of printing, imaging and marking consumable products with 1,000 employees worldwide. Headquartered in Amherst, New York, with additional manufacturing, distribution and sales operations in Belgium…

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Out with the Old… In with the New [Website]

FB Displays & Designs New Homepage
FB Displays & Designs New Homepage

After many months of research, planning, design & coding, we, at FBD2, are very excited to announce the launch of our new website!

The new site is now live and is located at the same address, http://www.displaysanddesigns.com. We’re happy to share this new design with you, and hope that you will take time to visit & enjoy all the changes.

Our process of creating the new website started several months ago, when we defined our goals and how to best achieve them. Here are a few examples of this effort and what strategies we employed:

 

Results-Oriented

Our top priority for the new layout of our website was a design that allowed our clients the ability to easily find display solutions to meet their individual needs. To this end, we retooled the most prominent section of our website, creating the “Display Solutions” page, with subsections that focus on the priorities and needs for exhibiting at trade shows and recruiting fairs, in museums and outdoor events. We concluded that by showing examples of the most relevant designs, our visitors will have the best possible experience.

 

Engagement

Another significant area that needed improvement was providing a more engaging and rewarding experience for our visitors. To achieve this, we curated content that appears at the bottom of many of the pages, pointing visitors to additional articles or actions that may be of interest to them. In addition, we tried to use a greater proportion of “real life” photos to show how the displays we produce actually appear on the trade show floor, in a museum and at an outdoor event.

 

Simplicity

After we addressed our major goals, we focused on improving the site as a whole. We felt that our old website had become cluttered, suffering from a lack of focus. To correct this, we pared down the extraneous pages on our site, and streamlined our menu whereby all visitors can reach the content they’re looking for in two-or-less clicks/taps.

 

Quality Content

Simplifying our site was not enough by itself. We had to make sure the information presented would be the most helpful to our current & potential clients. We decided to remove large portions of complicated text and small, ineffective icons. These have been replaced with larger, more visually appealing images and descriptions that are more direct and succinct.

 

Although our everyday focus is on the design & production of trade show displays, our design team is experienced in a variety of graphic design services, including creating logos/branding, brochures, and in this instance, web design. As these services are completed in-house, the same quality and attention to detail that goes into our displays is carried through to all our design projects.

Ultimately, it is our hope that you find this new site more engaging. We think we have met that goal, but we would love to hear your feedback! If you think there are pages/areas that could be improved, or if there are topics you would like to learn more about, please leave a comment below!

 

 

FB Displays and Designs trade show display