We at FB Displays & Designs recently had an opportunity to interact with our clients in a unique way. In preparation of our participation at a few trade shows, our creative team (which is all of us) wanted new graphics to be used on one of our trade show displays. After several weeks of brainstorming & designing, we came up with ten concepts. Over the following week, we narrowed it down to four contenders. We came to the conclusion that everyone on our team liked all four finalists. With only a week until our first event, what were we to do?
This is where our story takes a creative twist: we decided to crowdsource our decision.* We sent an email to all of our clients & posted a poll on our social media sites, inviting our clients & followers to vote for their favorite concept.
We were pleasantly surprised by the high participation rate from our fans. In the end, there was a clear winner, (Design #1,) which we produced straightaway. Here’s how the vote totals broke down:
Design #1: 55%
Design #2: 17%
Design #3: 17%
Design #4: 11%
While Design #1 was the crowd favorite, #’s 2, 3 and 4 received the most passionate responses, including the following:
“For me # 4 is your best bet. It’s the most arresting/cool/ “check this out!” display in my opinion. And the words are not fighting with the background.”
“I can’t automatically put 2 & 4 in a category or stereotype them because though my mind may try to find a file for them…when it can’t…I have to stop to think about what does this mean. My favorite is 2- just more gusto, spunk and power.”
We are thrilled to report that our experiment was a success. The amount of votes we received exceeded our expectations, and the feedback was an added bonus. And the rest, as they say, is history. At the SBA Expo on May 13th, we unveiled our new trade show display as chosen by our wonderful fans.
Do you have an interesting story to tell us about your own design experience? We’d love to hear it-Please leave a comment, below. And to see more designs created by our team, visit our project gallery.
* Trained professionals performed this stunt. Don’t try it at home.
Written by Bill Henecke, Graphic Designer for FB Displays & Designs, Inc.
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