How Effective Is Your Pre-Show Marketing?

Woman holding megaphone

The idea of attracting a large crowd to your booth during a trade show is nice, but ask yourself this:

* How many people are actually interested in what I have to offer?

A great way to eliminate this issue and cut the proverbial fat is to engage in some effective pre-show marketing. By informing your current list of leads that you will be attending a show puts you ahead of the game already. To really establish your company as a cut above the rest is to start your marketing months before you step foot onto the show floor.

Utilizing social media is an excellent and very inexpensive way to publicize your next show. Making a post on your blog or an update on your Twitter page will get the word out quite effectively. Another idea is to establish an upcoming events page on your company’s website. This will allow visitors to get all of the information about the show. While social media can boost your booth attendance, there are other ways in which you can reach your target audience to further enhance your at-show performance.

Pre-show mailing has proved time and time again that the old fashioned way of doing things can still produce great results. Sending current clients as well as potential leads an invitation to your show in the mail is another excellent way to spread the word. Depending on how many people you send it to, this process could get a little pricy but the returns that you will see will cover your costs, and then some. Personalizing each invitation as well as signing your name will show people that you took the time and effort to reach out to them.

In addition to mailing out invitations, an interesting tactic is to include some sort of complimentary gift such as an admission pass, sample of your product, or a discount off of an order. These incentives can be sent out with the invitation or they can be offered if the recipient visits your booth. Either way you go about it, this small gift can go a long way.

The most important part is that your pre-show marketing plan is right for you and your company. As long as you follow the plan and stick to it all the way until the show, you will see an increase in not only visitor quantity, but quality as well.

RSVP Calls in the Best for their Next Show

RSVP 10' Display

Buffalo, NY –April 5, 2010. RSVP, a software solutions company, located in Rochester, NY, needed a fresh approach for exhibiting at the 2010 SUN Conference in Nashville. Their decision to partner up with FB Displays & Designs, Inc. led to the creation of a magnificent large mural display, complete with flat screen monitor, inter-active demo station, backlit counter and custom flooring.

“When you get the opportunity to collaborate with professionals who are at the top of their game, it makes the whole project a joy to participate in.  From the initial design to the final review of setting up and breaking down the booth, FB Displays & Designs ensured that our booth will draw visitors and is designed to have a timeless look that can be updated as we change our message,” says RSVP C.O.O., David Heffler.

RSVP is a full service provider of cost-effective enterprise software for manufacturers and service companies. RSVP’s comprehensive and fully integrated software solutions provide the tools to grow and thrive through increased efficiency.(

FB Displays & Designs, Inc., provides full service event marketing solutions, from custom exhibits and modular displays to trade show material and design services. The company, which is “Certified Woman-Owned”, is a member of the Amherst Chamber of Commerce and the World Trade Center Buffalo Niagara, and the president and founder, Francine Brooks, is a member of the National Association of Women Business Owners and sits on the board of the Center for Entrepreneur Leadership at SUNY and several other advisory boards.

For information:  


Phone:            (716) 635-0282

FBD2 Named “Dealer of the Month”

tracking innovations multiquad

FB Displays & Designs, Inc. is proud to have received the  “Dealer of the Month” award from ExpoDisplays, manufacturer of display components. The article below, written by Stefanie Edwards for ExpoDisplays’ newsletter, provides an excellent description of the business ethics and model FBD2 has maintained throughout the years.

“FB Displays and Designs, Inc. of Williamsville, NY (just outside of Buffalo) is a woman owned business led by President Francine Brooks. With an integrated team of four valuable associates, ExpoDisplays most actively works with Operations Manager and customer sales agent, Troy Stover, who has been working with the clients of FBD2 for over ten years.

FB Displays and Designs, Inc. has built up a reputation as the area’s best resource for portable and modular designs, partly because of their commitment to honesty. Experts in the modular exhibit industry, FB Displays and Designs team stays focused on the portable displays they know inside and out. When a client chooses to work with FB Displays and Designs it is because they are willing to pay a little extra to get the full one-on-one service and personal relationship they value. “We truly immerse ourselves in our client’s business to understand their every display need and be able to recommend the best possible solution,” shares Troy.

Since partnering with ExpoDisplays in the fall of 2008, FB Displays and Designs has been introducing the “old-school” market of Buffalo NY to the modern conveniences of the MultiQuadTM Exhibit System. “Change doesn’t come easy in the Buffalo market,” said Troy. “So it has taken some time to get businesses to adapt to the new approach of MultiQuad. We are now starting to see some companies embrace MultiQuad they way we knew they would.” One of those such companies is Tracking Innovations, Inc. who recently ordered a 10‘ x 20’ MultiQuad complete with two side returns for maximum exposure.

Congratulations to Expo Dealer of the Month, FB Displays and Designs.”