Trade show statistics: Benefits of attending shows

trade show floor

Often trade shows are hyped as the ultimate b2b marketing component and sales mechanism without any data to support it. You may be wondering exactly how valuable investing in trade show selling and promotion of your product is, so here are a few key statistics and facts to help:

83% of attendees have some kind of buying power.

85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof.

79% of the attendees say that attending shows helps them decide what products to buy.

91% of attendees say trade shows impact their buying decisions because the competition is in one place, allowing for comparison shopping in real time.

85% of an exhibitor’s success lies in the performance of the staff.

People-to-people medium where the quality of communication is critical, ineffective staffing equals ineffective exhibiting.

Trade shows cost 38% less than sales calls.

Trade show visitors will tell 6+ people about their experience.

81% testify that trade shows help attendees become aware of new products and services.

Trade shows are the No. 1 b2b marketing tool to support sales, beating out specialty publications, Internet, promotions and PR.

91% of attendees say they get the most useful buying info from trade shows and events.

(Source: Merchant Circle)

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